Mission Control Help Center FAQ

Mission Control by Stranded is an AI-powered business intelligence and reporting platform that unifies marketing, sales, analytics, ecommerce, payments, search, advertising, CRM, and operational data into one centralized dashboard.

The platform helps businesses monitor performance, uncover growth opportunities, generate AI-powered insights, assign workflows and missions, and turn fragmented reporting into connected operational intelligence and execution.

Mission Control is designed to help modern businesses centralize marketing analytics, sales reporting, workflow management, and operational visibility through one connected business intelligence platform.

Create an account, start your 14-day free trial, and connect your first data source. For the best experience, connect your primary marketing, analytics, ecommerce, and operational systems early so Mission Control can generate more accurate dashboards, AI-powered Mission Briefs, and business intelligence insights.

Most teams begin by connecting platforms such as Google Analytics, Google Search Console, Google Ads, Meta Ads, Shopify, Stripe, Salesforce, Mailchimp, WooCommerce, or other business systems that drive marketing reporting, sales performance, ecommerce analytics, and operational visibility.

The more connected systems you add, the more complete and accurate your centralized reporting dashboard and AI-powered insights become.

No. Mission Control is designed for business owners, agencies, marketing teams, operators, ecommerce brands, consultants, and growth-focused organizations. You do not need technical experience to connect marketing platforms, review business intelligence dashboards, monitor performance reporting, or manage workflows.

A typical workflow includes:

• Connecting marketing, analytics, ecommerce, CRM, and operational systems
• Reviewing centralized reporting dashboards
• Monitoring AI-powered business intelligence insights
• Assigning missions and workflow execution tasks
• Tracking operational performance and accountability
• Monitoring growth metrics and connected business systems over time

Mission Control is built to help businesses move from disconnected reporting to connected operational execution.

Setup time depends on how many platforms and data sources you connect, but most businesses can quickly launch their AI-powered business intelligence dashboard by connecting their primary reporting and analytics systems first.

Mission Control includes:

• AI-powered Mission Briefs
• Centralized reporting dashboards
• Connected business intelligence systems
• Workflow execution and mission assignment
• Performance monitoring and KPI visibility
• Connector health monitoring
• Marketing analytics and sales reporting
• Notifications and operational alerts
• Team collaboration and workspace management
• Billing controls and workspace settings

The platform is designed to unify marketing reporting, sales visibility, ecommerce analytics, operational workflows, and AI-powered growth intelligence into one connected command center.

A Mission Brief is an AI-powered executive summary generated from your connected marketing, analytics, ecommerce, CRM, and operational data sources.

Mission Briefs surface:

• Key performance changes
• Growth opportunities
• Operational risks
• Reporting anomalies
• Recommended next actions

The goal is to help leadership teams move faster with centralized business intelligence and operational clarity.

Missions are workflow execution tasks created from AI-powered recommendations, operational priorities, or growth initiatives.

Teams can:

• Assign missions
• Track progress
• Monitor accountability
• Connect execution directly to business performance insights

Mission Control helps businesses operationalize data-driven decision-making instead of relying only on passive reporting dashboards.

Mission Control supports 20+ business intelligence integrations across:

• Marketing analytics
• Ecommerce reporting
• Advertising platforms
• Search visibility tools
• Social media reporting
• CRM systems
• Local business platforms
• Payments and transaction reporting
• Operational systems

Supported integrations may vary by connector status and subscription plan.

Yes. Connected systems include sync visibility and connector health monitoring. Teams can manually refresh or resync marketing analytics, ecommerce reporting, sales dashboards, and connected business intelligence sources whenever updated reporting is needed.

Dashboard customization is currently limited, but your AI-powered reporting experience becomes more personalized as you:

• Connect additional business systems
• Configure workspace settings
• Set time zones
• Add team members
• Expand reporting integrations

The more connected business data you add, the more intelligent and valuable your operational dashboard becomes.

You can manage your connectors from the Connect Data Source page.

The GA4 connector reports website acquisition, engagement, behavior, and visitor quality from your connected Google Analytics property.

• Engaged Sessions % - Shows the percentage of sessions with meaningful engagement so you can understand visit quality.
• Bounce Rate - Shows the percentage of sessions without meaningful engagement so you can spot traffic quality issues.
• Sessions - Counts total visits so you can monitor overall website demand.
• Active Users - Counts engaged visitors so you can track audience reach.
• New Users - Shows first-time visitors so you can measure audience growth.
• Views / Session - Shows how many pages people view per visit so you can evaluate browsing depth.
• Avg Engagement Time - Shows average engaged time per session so you can assess content usefulness.
• Page Views - Counts total viewed pages so you can measure content consumption.
• Lead Funnel Visualization - Shows the lead-generation funnel stages so you can understand how visitors move from first visit toward conversion actions.
• AI Platform Performance - Shows referral visibility from AI platforms so you can understand how tools like ChatGPT, Perplexity, and Gemini contribute users, sessions, engagement, and conversions.
• New Users by Channel - Breaks new visitor acquisition down by channel so you can see what is bringing fresh audiences.
• Sessions by Traffic Source - Shows visit volume by source so you can identify the strongest acquisition paths.
• Referral Traffic - Lists referral sessions so you can see which external sites send visitors.
• Social Referrals - Shows social sessions so you can measure traffic from social platforms.
• Users vs Sessions - Compares active users and sessions over time so you can see audience frequency and visit momentum.
• Engaged Sessions vs Bounce Rate - Compares engaged visits against bounce rate so you can monitor acquisition quality.
• Desktop vs Mobile - Splits sessions by device type so you can understand how visitors access the site.
• Sessions by Page - Ranks pages by sessions so you can see where visitor demand concentrates.
• Page Views - Trends page views over time so you can monitor content consumption changes.
• Event Count by Event Name - Ranks GA4 events so you can see which tracked interactions happen most often.
• Top U.S. Visitor Cities by Visitors - Maps visitor concentration by city so you can understand geographic demand.
• Connected Sources - Shows GA4 source health so you can confirm the connector is syncing reliably.

The Google Search Console connector reports organic search visibility, rankings, query performance, landing-page demand, SERP optimization opportunities, content decay, technical SEO health, device and geographic performance, rich result visibility, and AI-assisted SEO recommendations.

• Clicks - Counts organic search visits from Google so you can measure search traffic.
• Impressions - Counts how often pages appeared in search results so you can measure visibility.
• CTR - Shows the share of impressions that turned into clicks so you can evaluate search result appeal.
• Average Position - Shows average ranking position so you can monitor SEO visibility.
• Queries in Top 10 - Counts ranking queries on page one so you can track competitive search coverage.
• Top Query - Highlights the query driving the most clicks so you can see the leading search demand signal.
• Top Page - Highlights the page driving the most clicks so you can identify the strongest organic landing page.
• New Queries - Counts newly appearing queries so you can spot emerging search opportunities.
• Clicks Trend - Trends search clicks over time so you can see organic traffic momentum.
• Impressions Trend - Trends search impressions over time so you can monitor visibility changes.
• Top Queries - Lists leading queries so you can see what audiences search before finding you.
• Top Pages by Clicks - Ranks landing pages by clicks so you can identify high-traffic SEO assets.
• Top Pages by Impressions - Ranks landing pages by visibility so you can find pages with search exposure.
• Top Pages by CTR - Ranks landing pages by click-through rate so you can identify compelling search snippets.
• Average Keyword Position - Trends ranking position so you can monitor search competitiveness.
• Branded vs Non-Branded - Separates brand demand from discovery demand so you can understand organic mix.
• Position Distribution - Breaks keywords into positions 1-3, 4-10, 11-20, and 21-50 so you can monitor ranking health across the full SEO portfolio.
• Visibility Trend - Trends an overall search visibility score so you can spot organic momentum beyond clicks alone.
• CTR by Position Curve - Compares click-through rate against ranking position so you can identify SERP underperformance.
• CTR Trend - Tracks click-through changes over time so you can see whether search snippets are becoming more or less compelling.
• Highest CTR Pages - Highlights pages with strong SERP appeal so you can learn from top-performing snippets.
• Lowest CTR High-Impression Pages - Surfaces pages with visibility but weak click-through so you can prioritize title and meta description updates.
• Metadata Optimization Opportunities - Recommends pages where snippet rewrites may improve organic traffic.
• Fastest Growing Queries - Ranks emerging queries so you can identify rising search demand.
• Declining Queries - Ranks queries losing momentum so you can investigate ranking pressure or content decay.
• Biggest Ranking Gains and Losses - Shows keyword movement so you can understand where visibility is improving or slipping.
• New Keywords and Lost Keywords - Tracks query expansion and disappearing demand so you can monitor search coverage changes.
• Declining Pages by Clicks and Impressions - Identifies landing pages losing traffic or visibility so you can prioritize refresh work.
• CTR Decline Detection - Flags pages with weakening click-through performance so you can respond before traffic drops further.
• Position Loss Detection - Flags ranking losses so you can investigate competitive changes or content quality gaps.
• Recovering Pages - Highlights pages regaining visibility so you can understand what recovery patterns are working.
• Indexed Pages Trend - Tracks indexation movement so you can monitor technical SEO coverage.
• Excluded Pages, Crawled Not Indexed, and Discovered Not Indexed - Surfaces index coverage issues that may limit organic visibility.
• Index Coverage Health - Summarizes indexing status in coverage bars so technical SEO risks are easier to scan.
• Mobile vs Desktop Performance - Compares organic performance by device so you can see where search demand differs.
• Device CTR and Position Trends - Shows click-through and ranking behavior by device so you can diagnose mobile or desktop SEO gaps.
• Top Countries by Clicks - Ranks geographic organic demand so you can understand where search traffic originates.
• CTR by Country and Position by Country - Compares SERP performance across regions so you can spot geographic optimization opportunities.
• Rich Results Performance - Tracks enhanced search result visibility so you can understand the value of structured data.
• FAQ Result Visibility, Product Snippet Performance, and Video Result Visibility - Breaks down rich result performance by appearance type so you can monitor SERP feature coverage.
• Search Appearance CTR and Trends - Shows how enhanced appearances perform over time so you can protect high-value SERP features.
• SEO Opportunity Score - Combines ranking, CTR, decay, and visibility signals into a simple optimization score.
• Content Decay Alerts - Flags pages that may need refreshes, stronger internal links, or SERP-intent updates.
• Keyword Expansion Opportunities - Identifies striking-distance keywords and new content opportunities.
• Low CTR High-Impression Opportunities - Highlights pages where stronger search snippets could unlock more traffic.
• Ranking Volatility Detection - Surfaces keyword movement that may need monitoring or action.
• AI Recommendations Feed - Provides prioritized SEO recommendations so teams can move from reporting into optimization work.

The Google Ads connector reports paid search delivery, cost efficiency, conversions, campaigns, ad groups, keyword performance, search visibility, device performance, profitability, and AI-driven optimization opportunities.

• Conversions - Counts completed conversion actions so you can measure paid search outcomes.
• Cost / Conv. - Shows average spend per conversion so you can monitor acquisition efficiency.
• Ad Spend - Shows total media cost so you can track paid search investment.
• Conversion Rate - Shows the share of clicks that convert so you can evaluate landing and offer quality.
• Clicks - Counts ad clicks so you can measure demand generated by ads.
• Impressions - Counts ad views so you can measure delivery and reach.
• CTR - Shows click-through rate so you can evaluate ad relevance.
• Avg CPC - Shows average cost per click so you can monitor traffic cost.
• Conversions vs Spend - Compares conversion volume and spend so you can judge return trajectory.
• Clicks vs Impressions - Compares engagement and reach so you can see delivery quality.
• Phone Calls from Ads - Shows call actions so service teams can monitor direct response.
• Cost Per Conversion Trend - Trends acquisition cost so you can spot efficiency gains or waste.
• Top Keywords by Clicks - Ranks keywords by click volume so you can see demand drivers.
• Top Keywords by Conversions - Ranks keywords by conversions so you can identify high-intent searches.
• Clicks by Campaign - Ranks campaigns by traffic so you can compare acquisition volume.
• Conversions by Campaign - Ranks campaigns by outcomes so you can compare performance.
• CTR by Campaign - Compares campaign click-through rate so you can identify relevance gaps.
• CTR by Ad Group - Compares ad group click-through rate so you can diagnose message fit.
• Cost Per Conversion by Ad Group - Compares ad group efficiency so you can find optimization targets.
• Phone Calls by Ad Group - Ranks ad groups by call volume so you can see which themes drive direct contact.
• Search Impression Share - Shows the percentage of available search impressions your ads captured. It also surfaces lost impression share from budget and rank so you can see whether visibility is limited by spend, bids, Quality Score, or ad rank.
• Quality Score Breakdown - Shows Expected CTR, Landing Page Experience, Ad Relevance, and Overall Quality Score in a horizontal bar view. These signals help identify whether keyword, ad copy, or landing page improvements are most likely to improve performance.
• Search Terms by Conversions - Ranks the search queries that generated the most conversions and shows cost per conversion for each term. This helps surface high-intent language that may deserve more budget, tighter match types, or dedicated campaign structure.
• Wasted Spend Search Terms - Ranks search terms with spend and clicks but no conversions. This helps identify negative keyword candidates and query patterns that may be draining budget.
• CPC vs CTR Trend - Compares average cost per click and click-through rate over time. This helps show whether traffic is becoming more expensive, more efficient, or less responsive to current ads.
• Device Performance - Breaks traffic across mobile, desktop, tablet, and other device types with CTR, conversion rate, and average CPC details. This helps reveal where acquisition quality and cost efficiency differ by device.
• Conversion Value / ROAS - Trends conversion value and return on ad spend over time. This helps teams monitor profitability, not just lead or conversion volume.
• Time of Day Performance - Shows conversions by hour alongside CTR and cost. This helps identify stronger ad schedule windows and periods where spend may need tighter controls.
• Campaign Opportunity Score - Combines visibility, Quality Score, conversion demand, wasted spend, and ROAS trend signals into a 0-100 optimization score. It gives teams a quick read on campaign health and how much improvement opportunity remains.
• Optimization Opportunities - Displays a ranked feed of AI-assisted recommendations such as pausing low-performing search terms, increasing budget on constrained campaigns, improving Quality Score signals, or scaling high-intent demand. This turns the Google Ads dashboard from reporting into a decision-making workflow.

The LinkedIn Ads connector reports paid social delivery, spend efficiency, engagement, lead generation performance, and campaign-level optimization signals from your connected LinkedIn ad accounts.

The dashboard currently includes these KPI cards and reporting panels:

KPI Cards

• Spend - Shows total media cost in the selected date range so you can monitor pacing and budget usage.
• Impressions - Counts ad views so you can measure delivery and brand reach.
• Clicks - Counts ad clicks so you can measure traffic generated from LinkedIn campaigns.
• CTR - Shows click-through rate so you can evaluate ad relevance and message fit.
• CPC - Shows average cost per click so you can monitor traffic acquisition efficiency.
• Leads / Conversions - Counts captured leads or conversions so you can measure core campaign outcomes.
• CPL - Shows average cost per lead or conversion so you can monitor acquisition efficiency.
• CVR - Shows the percentage of clicks that turned into leads or conversions so you can evaluate post-click funnel performance.

Reporting Graphs and Panels

• Spend Over Time - Trends ad spend by day so you can monitor pacing and seasonality.
• Impressions Over Time - Trends ad visibility so you can monitor delivery momentum.
• Clicks Over Time - Trends click volume so you can see how traffic demand changes over time.
• CTR Over Time - Trends click-through rate so you can detect creative fatigue or relevance changes.
• CPC Over Time - Trends cost per click so you can monitor acquisition efficiency shifts.
• Leads / Conversions Over Time - Trends captured leads or conversions so you can monitor campaign momentum.
• CPL Over Time - Trends cost per lead so you can quickly spot efficiency changes.
• Conversion Rate Over Time - Trends CVR so you can evaluate landing-page and targeting performance over time.
• Campaign Performance Comparison - Compares campaigns across spend, leads, CPL, and CTR so teams can quickly identify winners and laggards.
• Simplified Funnel Visualization - Visualizes the path from impressions to clicks to leads or conversions so you can understand top-level funnel efficiency.
• Ad Creative Performance - Compares ad creatives by CTR, CPC, leads, and CPL so you can identify which assets are driving the strongest outcomes.

The GoHighLevel connector reports lead intake, opportunity progression, revenue outcomes, source quality, and CRM-driven performance from your connected HighLevel workspace.

The dashboard currently includes these KPI cards and reporting panels:

KPI Cards

• Leads - Counts total leads created in the selected date range so you can monitor intake volume.
• Opportunities - Counts total opportunities created so you can track pipeline creation.
• Won Deals - Counts won opportunities so you can measure closed outcomes.
• Won Revenue - Sums revenue from won opportunities so you can monitor closed revenue performance.
• Lead to Opp Rate - Shows the percentage of leads that became opportunities so you can evaluate lead progression.
• Cost Per Lead - Shows average paid media spend per lead so you can monitor acquisition efficiency.
• Conversion Rate - Shows the percentage of opportunities that became won deals so you can evaluate close efficiency.
• Avg Deal Value - Shows average revenue per won deal so you can understand revenue quality.

Reporting Graphs and Panels

• Leads Over Time - Trends lead volume by day so you can monitor intake momentum.
• Leads by Source - Breaks lead volume down by source so you can identify where demand originates.
• Conversion Funnel - Visualizes how leads move from intake through opportunity and won stages.
• Revenue by Source - Shows won revenue grouped by source so you can compare revenue contribution.
• Lead Status Breakdown - Summarizes contact and opportunity statuses so you can review pipeline mix.
• Tag Distribution - Shows the most common lead tags so you can understand segmentation patterns.
• Geographic Lead Map - Groups leads by city and state so you can understand geographic concentration.
• Cost per Lead - Compares spend, leads, and CPL by mapped paid source so you can evaluate channel efficiency.

The Google Business Profile connector reports local visibility, profile actions, review activity, and location-level performance.

• Impressions - Counts local profile views so you can measure local discovery.
• Website Clicks - Counts profile clicks to your website so you can measure local traffic intent.
• Phone Calls - Counts calls from the profile so you can track direct customer demand.
• Directions - Counts direction requests so you can understand in-person intent.
• Search Impressions - Shows profile visibility in Google Search so you can monitor local search reach.
• Maps Impressions - Shows profile visibility in Google Maps so you can monitor map discovery.
• Mobile Interactions - Counts mobile profile actions so you can understand on-the-go demand.
• Desktop Interactions - Counts desktop profile actions so you can compare device behavior.
• Impressions Trend - Trends search and maps impressions so you can monitor visibility over time.
• Customer Actions Trend - Trends clicks, calls, and directions so you can see local action momentum.
• Platform / Device Breakdown - Splits profile activity by surface and device so you can see where customers engage.
• Reviews Feed - Displays recent reviews so you can monitor local reputation signals.
• Top Locations by Actions - Ranks locations by customer actions so multi-location teams can compare demand.
• Location Scope - Shows the active location context so you know which profile data is being reported.

The BigCommerce connector can be connected from Mission Control, but a dedicated BigCommerce reporting dashboard is not currently available in the product.

Today, teams can authorize BigCommerce access and manage the connector state, but BigCommerce-specific reporting graphs have not been published yet in the same way they are for Shopify, WooCommerce, and Stripe.

• Connector Authorization - Lets teams securely connect a BigCommerce store through OAuth inside Mission Control.
• Connection Status Visibility - Shows whether the BigCommerce connector is connected so teams can confirm access state.
• Reporting Dashboard Availability - A dedicated BigCommerce graph set is not currently exposed in the dashboard experience.

When BigCommerce reporting graphs are released, this help center entry will be expanded with the exact charts and ecommerce modules available in Mission Control.

The Square connector now supports secure OAuth authorization inside Mission Control so teams can connect a Square workspace directly from the Connect Data Sources flow.

After you choose Connect Square, Mission Control redirects you to Square for authorization and then returns to Mission Control to store the merchant authorization for that workspace.

The Square dashboard currently includes these KPI cards and reporting modules in the product experience:

Connection Flow

• Connect Square - Starts the secure Square OAuth handoff from Mission Control.
• Square Authorization Redirect - Sends you to Square so you can approve the connection with the appropriate Square account.
• Workspace Authorization Storage - Stores the Square merchant authorization against the selected Mission Control workspace after a successful callback.

KPI Cards

• Gross Revenue - Shows total revenue volume for the selected period.
• Net Sales - Shows retained sales after deductions so you can monitor realized revenue.
• Transactions - Counts transaction volume so you can track commerce activity.
• Average Order Value - Shows average revenue per transaction so you can understand ticket quality.
• New Customers - Counts first-time customers so you can measure customer acquisition.
• Returning Customer Rate - Shows repeat customer share so you can monitor retention.
• Appointments Booked - Counts booked appointments so service-based teams can track demand.
• Refund Rate - Shows the percentage of sales refunded so you can monitor friction or revenue leakage.

Reporting Graphs and Panels

• Revenue Over Time - Uses a premium area chart to trend revenue momentum across the selected range.
• Transactions Over Time - Uses a vertical bar chart to compare transaction volume by period.
• Sales by Location - Uses a ranked horizontal list so multi-location teams can compare revenue contribution by location.
• Revenue by Product Category - Uses a donut chart to show revenue mix across product and service categories.
• Appointment Trends - Uses a lighter line chart to show appointment demand over time.
• Revenue by Payment Method - Uses segmented horizontal bars to compare revenue share by payment method.
• Staff Performance - Uses a ranked leaderboard view to compare team revenue, appointments, and average ticket performance.
• Top Products - Uses a compact ranked list with contribution bars so teams can quickly scan product revenue leaders.

Square authorization is live in Mission Control. As Square data syncing expands, this help center entry will be updated to reflect which dashboards are running on live synced Square data versus preview reporting modules.

The Shopify connector reports ecommerce revenue, orders, customer behavior, checkout health, and product performance.

• Total Sales - Shows gross sales so you can measure store revenue volume.
• Net Sales - Shows revenue after deductions so you can monitor realized sales.
• Orders - Counts orders so you can track purchase volume.
• Average Order Value - Shows average revenue per order so you can understand basket size.
• Customers - Counts customers so you can monitor buyer base size.
• New Customers - Counts first-time buyers so you can measure acquisition.
• Returning Customer Rate - Shows repeat buyer share so you can measure retention.
• Abandoned Checkout Value - Shows value left in checkout so you can quantify recovery opportunity.
• Refunded Orders Rate - Shows refunded order share so you can monitor post-purchase friction.
• Sales Over Time - Trends sales so you can see revenue momentum.
• Net Sales Over Time - Trends net revenue so you can evaluate retained sales performance.
• Orders Over Time - Trends order count so you can monitor purchase demand.
• Average Order Value Over Time - Trends basket size so you can detect changes in order quality.
• New Customers Trend - Trends new buyers so you can evaluate acquisition momentum.
• Abandoned Checkout Value Trend - Trends checkout leakage so you can monitor recovery risk.
• Refund Trend - Trends refunds so you can spot product or fulfillment issues.
• Top 10 Products Sold - Ranks products by units sold so you can see merchandise demand.
• Add to Carts - Shows cart activity so you can measure shopping intent.
• Checkouts Initiated - Shows checkout starts so you can monitor conversion funnel depth.
• Recent Orders - Lists recent purchases so you can inspect order activity.
• Customer Summary - Summarizes customer mix so you can understand acquisition and retention balance.

The WooCommerce connector reports store revenue, orders, customer activity, checkout leakage, refunds, and product performance.

• Total Sales - Shows gross sales so you can measure store revenue volume.
• Net Sales - Shows revenue after deductions so you can monitor realized sales.
• Orders - Counts orders so you can track purchase volume.
• Average Order Value - Shows average revenue per order so you can understand basket size.
• Customers - Counts customers so you can monitor buyer base size.
• Top Product - Highlights the leading product by sales activity so you can quickly identify the strongest item in the selected range.
• New Customers - Counts first-time buyers so you can measure acquisition.
• Returning Customer Rate - Shows repeat buyer share so you can measure retention.
• Abandoned Checkout Value - Shows value left in checkout so you can quantify recovery opportunity.
• Refunded Orders Rate - Shows refunded order share so you can monitor post-purchase friction.
• Sales Over Time - Trends sales so you can see revenue momentum.
• Net Sales Over Time - Trends net revenue so you can evaluate retained sales performance.
• Orders Over Time - Trends order count so you can monitor purchase demand.
• Average Order Value Over Time - Trends basket size so you can detect changes in order quality.
• New Customers Trend - Trends new buyers so you can evaluate acquisition momentum.
• Refund Trend - Trends refunded orders so you can spot product or fulfillment issues.
• Top 10 Products Sold - Ranks products by units sold so you can see merchandise demand.
• Add to Carts - Shows cart activity when WooCommerce cart telemetry is available so you can measure shopping intent.
• Checkouts Initiated - Shows checkout starts when checkout telemetry is available so you can monitor funnel depth.
• Recent Orders - Lists recent purchases so you can inspect order activity.
• Customer Summary - Summarizes customer order counts, spend, and refunds so you can understand buyer concentration.

The Stripe connector reports payments, revenue, subscription health, customer mix, and payment risk.

• Gross Revenue - Shows total processed revenue so you can measure payment volume.
• Net Revenue - Shows revenue after fees, refunds, or adjustments so you can monitor retained revenue.
• Total Payments - Counts payment transactions so you can track purchase activity.
• Average Order Value - Shows average transaction size so you can understand payment quality.
• Active Subscriptions - Counts active recurring customers so you can monitor subscription base size.
• MRR - Shows monthly recurring revenue so you can track subscription momentum.
• ARR - Annualizes recurring revenue so you can understand run-rate scale.
• Failed Payment Rate - Shows failed payment share so you can monitor collection risk.
• Revenue Performance - Trends revenue metrics so you can see payment growth or contraction.
• Recurring Revenue - Trends MRR and ARR so you can monitor subscription health.
• Subscription Adds vs Cancels - Compares new and canceled subscriptions so you can see net subscriber movement.
• Payment Health - Trends failed payments and related rates so you can identify billing friction.
• Recurring Revenue Intelligence - Summarizes subscription signals so teams can understand recurring revenue quality.
• Customer Mix - Breaks down customer composition so you can understand account concentration.
• Top Customers by Revenue - Ranks customers by spend so you can identify key accounts.
• Revenue by Plan - Shows revenue by subscription plan so you can compare package performance.
• Revenue Breakdown - Splits billing interval, payment status, and customer type components so you can understand what contributes to totals.
• Payment Health Signals - Highlights billing risk indicators so you can act before revenue is lost.
• Executive Signals - Surfaces high-level payment and revenue indicators for leadership review.
• Recent Transactions - Lists recent payments so you can inspect current payment activity.
• Subscriptions - Lists subscription records so you can monitor recurring customer status.

The Instagram connector reports audience growth, reach, profile activity, engagement, and post performance.

• Followers Over Time - Tracks follower count so you can monitor audience growth.
• Reach Over Time - Tracks reached accounts so you can measure content distribution.
• Impressions Over Time - Tracks content views so you can measure total exposure.
• Profile Views Over Time - Tracks profile visits so you can evaluate account interest.
• Website Clicks Over Time - Tracks website taps so you can measure social traffic intent.
• Likes Over Time - Tracks likes so you can monitor lightweight engagement.
• Comments Over Time - Tracks comments so you can monitor deeper audience response.
• Saves Over Time - Tracks saves so you can identify content with lasting value.
• Shares Over Time - Tracks shares so you can measure content amplification.
• Engagement Over Time - Tracks total engagement so you can evaluate overall content response.
• Top Posts by Reach - Ranks posts by reach so you can identify distribution winners.
• Top Posts by Engagement - Ranks posts by engagement so you can see what audiences respond to.
• Top Posts by Saves - Ranks posts by saves so you can identify high-value content.
• Posts - Summarizes publishing activity so you can review content output.
• Recent Posts - Lists recent content so you can inspect post-level performance.

The Meta Ads connector reports paid social spend, delivery, engagement, efficiency, and conversion performance.

• Spend Over Time - Tracks ad spend so you can monitor investment pace.
• Impressions Over Time - Tracks ad impressions so you can measure delivery.
• Clicks Over Time - Tracks clicks so you can measure ad engagement.
• Conversions Over Time - Tracks conversions so you can measure campaign outcomes.
• CTR Over Time - Tracks click-through rate so you can evaluate ad relevance.
• CPC Over Time - Tracks cost per click so you can monitor traffic efficiency.
• CPM Over Time - Tracks cost per thousand impressions so you can monitor reach cost.
• ROAS Over Time - Tracks return on ad spend so you can evaluate revenue efficiency.
• Top Campaigns by Spend - Ranks campaigns by spend so you can see budget concentration.
• Top Campaigns by Conversions - Ranks campaigns by conversions so you can identify outcome drivers.
• Top Ads by Performance - Ranks ads by performance so you can compare creative effectiveness.

The TikTok Ads connector reports paid social spend, delivery, traffic, conversions, revenue, and campaign performance.

• Spend Over Time - Tracks ad spend so you can monitor budget pacing.
• Impressions Over Time - Tracks ad impressions so you can measure reach.
• Clicks Over Time - Tracks clicks so you can measure campaign engagement.
• Conversions Over Time - Tracks conversions so you can measure paid social outcomes.
• CTR Over Time - Tracks click-through rate so you can evaluate ad appeal.
• CPC Over Time - Tracks cost per click so you can monitor traffic cost.
• CPM Over Time - Tracks cost per thousand impressions so you can evaluate reach efficiency.
• CPA Over Time - Tracks cost per acquisition so you can monitor conversion efficiency.
• Revenue Over Time - Tracks attributed revenue so you can measure sales impact.
• ROAS Over Time - Tracks return on ad spend so you can understand revenue efficiency.
• Campaign Performance - Lists campaign-level metrics so you can compare budget, delivery, and outcomes.

The YouTube connector reports channel visibility, watch time, engagement, subscriber movement, and video performance.

• Views Over Time - Tracks video views so you can monitor audience demand.
• Watch Time Over Time - Tracks minutes watched so you can measure content consumption.
• Avg View Duration Over Time - Tracks average viewing time so you can understand retention quality.
• Likes Over Time - Tracks likes so you can monitor positive engagement.
• Comments Over Time - Tracks comments so you can monitor audience response.
• Shares Over Time - Tracks shares so you can measure content amplification.
• Impressions Over Time - Tracks thumbnail impressions so you can measure discovery volume.
• CTR Over Time - Tracks impression click-through rate so you can evaluate title and thumbnail pull.
• Subscribers Gained Over Time - Tracks subscriber gains so you can measure audience growth.
• Subscribers Lost Over Time - Tracks subscriber losses so you can monitor churn.
• Top Videos - Ranks videos by performance so you can identify content winners.
• Channel Status - Shows channel-level health and metadata so you can confirm reporting context.

Go to Settings to update your profile, workspace details, security preferences, billing information, connected business settings, and your verified account phone number.

Password changes are available in your security settings if your account uses email and password authentication. If you use Google Sign-In, password management is handled through your Google account.

Workspace owners can move across every workspace in their account and manage teammates from the Team Access section inside each workspace.

Admins, members, and viewers are only granted access to the specific workspace they were invited to. Pending invitations, active teammates, resends, and revocations are all scoped to the workspace you are currently viewing.

Mission Control is designed to support collaborative workflow management and operational visibility across growing teams.

Ownership transfers are started by the current owner, and the new owner must already be an active teammate on the workspace.

For accounts with multiple workspaces, using Transfer Ownership from a workspace Team Access page only transfers that specific workspace. It promotes the selected teammate to owner for the active workspace and changes the previous owner to an admin role there, without changing ownership for the entire account.

For single-workspace accounts, the workspace owner and account owner are effectively the same, so the transfer updates both in one step.

If the current owner signs in with email and password, Mission Control requires the current password before completing the transfer. If the current owner signs in with Google only, Mission Control sends a one-time confirmation email and the transfer is completed only after that signed confirmation link is used.

• Who can transfer ownership - Only the current owner.
• Who can receive ownership - An active teammate already on that workspace.
• What changes in a multi-workspace account - Only the active workspace ownership changes from the workspace Team Access screen.
• What happens to the previous owner - They remain on the account as an admin after the transfer.
• How confirmation works - Password confirmation for local-login owners, or a time-limited email confirmation flow for Google-only sign-in.

Workspace owners also cannot leave the workspace until ownership has been transferred to another active teammate.

Yes. Admins, members, and viewers can leave a workspace from the Workspace settings screen without deleting their Mission Control login.

Leaving removes your access to that specific workspace immediately, but it does not delete your Mission Control login or automatically remove access to other workspaces you separately belong to. Workspace owners cannot leave until ownership is transferred to another active teammate.

Yes. Account deletion is available from Settings. If you are the workspace owner, Mission Control will cancel active billing before deactivating workspace access. Once deletion is completed, Mission Control also sends an email notification confirming that the account was deleted.

Notifications and operational alerts are available throughout Mission Control. Notification preferences can be managed through your account or workspace settings where available.

Mission Control offers four AI-powered business intelligence platform plans designed for individuals, teams, organizations, and agencies.

All paid plans include:

• 14-day free trial
• No credit card required
• 20% savings with annual billing

Core — $49/mo or $39/mo annually

For individuals and lean operators.

Includes:

• 2 seats
• Unified cross-channel reporting dashboard
• 20+ marketing & analytics connectors
• AI-powered insights and performance monitoring
• Mission assignment and execution tracking
• Connector sync monitoring and manual refresh controls

Scale — $99/mo or $79/mo annually

For growing businesses and marketing teams.

Everything in Core, plus:

• 5 seats
• Shared workspaces and team collaboration
• Cross-functional reporting visibility
• AI Mission Briefs and operational summaries
• Faster campaign prioritization and execution workflows

Teams — $199/mo or $159/mo annually

For organizations managing multiple workflows.

Everything in Scale, plus:

• 10 total seats
• Up to 5 workspaces
• Workspace permissions and access controls
• Leadership visibility and reporting oversight
• Priority support

Agency — $399/mo or $319/mo annually

Built for agencies managing multiple clients.

Everything in Teams, plus:

• 20 total users
• Up to 10 workspaces
• Client workspace management
• Agency-wide reporting visibility
• Workspace permissions and access controls
• Priority support

Additional Workspace Add-Ons

Agency accounts can purchase additional workspaces:

• $25/workspace monthly
• $20/workspace monthly with annual billing ($240/year)

Annual billing for Agency is $3,828/year, equivalent to $319/month billed annually.

You can manage your subscription from the Billing section within your account. Plan changes follow your current billing cycle and subscription status.

Go to Billing in your account settings to update your payment method. New payment details will apply to future billing cycles.

Billing follows your selected subscription cycle, either monthly or annual, beginning when you activate a paid plan.

No. Extra Agency workspaces are added to the same Stripe subscription as your base Agency plan, so your main renewal date stays the same.

If you add workspace capacity in the middle of a billing cycle, Stripe applies a prorated charge for the remaining time in that current period. On your next renewal, the Agency plan and the added workspace capacity renew together on the same invoice cycle.

Yes. You can cancel your subscription at any time from the Billing section. Access remains active through the end of the current paid billing period.

Yes. Mission Control offers a 14-day free trial with no credit card required. Register today.

Use your centralized dashboard, AI-powered Mission Briefs, growth intelligence reporting, connector insights, and recommended actions to monitor marketing performance, operational trends, ecommerce reporting, sales visibility, and workflow execution.

Insights depend on connected data availability. Once your marketing analytics, ecommerce systems, CRM platforms, and reporting integrations are connected and synced, Mission Control can begin generating dashboards, AI-powered summaries, growth intelligence, and operational recommendations.

This can happen if:

• A connector is disconnected
• Syncing has not completed
• Required reporting data is missing
• A platform does not yet have enough reporting history

Check connector health, refresh the data source, and confirm your business intelligence integrations are properly connected.

Refresh the page, verify your setup, confirm connector status, and try again. If the issue continues, contact support.

Actions may fail because of:

• Missing information
• Expired permissions
• Disconnected platforms
• Billing restrictions
• Temporary system issues

Review your setup and connected systems before retrying.

Some reporting and operational data may be recoverable depending on the connected platform and the nature of the issue. Contact support for assistance.

Contact support directly through the platform or email [email protected].

Yes. Mission Control uses security practices designed to help protect workspace data, connected business systems, marketing reporting, operational data, billing information, and account access.

Mission Control can use SMS verification to help protect your account when suspicious activity is detected or when sensitive security checks are needed. You can optionally add a phone number during registration, from your profile or security settings, or during a suspicious activity verification flow if you did not add one earlier.

Verified phone numbers are stored in your profile or security settings after you successfully confirm an SMS code. Unverified numbers are kept only as temporary pending values and are not treated as trusted account phone numbers until verification is complete.

You can view, update, verify, or remove your saved phone number from your security settings, subject to account security requirements.

When Mission Control may ask for SMS verification

• Suspicious login activity
• Login from a new device
• Login from a new location or IP address
• Multiple failed login attempts
• Sensitive account or security changes
• Account recovery or related authentication checks

How phone number verification works

• Add a phone number during registration, from profile or security settings, or when prompted during a suspicious activity flow.
• Enter the SMS verification code sent to that number.
• Once the code is confirmed successfully, Mission Control saves the number as your verified account phone number.
• If the code is not confirmed, the number remains pending and is not saved as a trusted 2FA number.

If you do not receive a code

• Confirm that the phone number was entered correctly and includes the correct country or area code where required.
• Wait a few minutes in case your carrier or device is experiencing delivery delays.
• Request a new code if the previous code expires.
• Use email verification as a fallback where that option is available.
• Contact support if delivery problems continue.

Troubleshooting

• Invalid phone number - Double-check the number format and save a valid mobile number before requesting a code.
• Expired code - Request a new code and enter the most recent code only.
• Carrier delay - Delivery times can vary based on your mobile carrier and network conditions.
• Too many attempts - Wait for the retry window to reset, then request a new code.

SMS messages sent by Mission Control for authentication and account protection are transactional security messages, not marketing messages, and message and data rates may apply.

Mission Control does not share your data without consent except where necessary to operate the platform, provide connected services, maintain integrations, or comply with legal obligations.

Yes. Connector reports can be shared from the share controls on supported connector dashboards.

Mission Control does not currently provide PDF downloads for connector reports. Instead, you can generate a report link to share directly or email a report to the person of your choice with that report link included.

• Share Report Link - Creates a report URL you can send directly to clients, stakeholders, or teammates.
• Email Report Link - Sends an email containing the report link to the recipient you choose.

This makes it easy to share connector reporting without downloading a PDF or giving someone full access to the workspace.

Yes. Onboarding assistance is available for Teams plans, and additional support resources are available to help businesses launch their AI-powered business intelligence workflows successfully.

Please submit a ticket through the contact form so our support team can review the bug details.

Mission Control is built for:

• Marketing agencies
• Ecommerce brands
• Local businesses
• Multi-location organizations
• Franchises
• Consultants
• Sales-driven organizations
• In-house marketing and operations teams

The platform is designed for businesses that need connected reporting, AI-powered business intelligence, workflow execution, operational visibility, and centralized growth analytics in one platform.