The Data Behind Everything We Do
307M+ Verified U.S. Consumer Profiles. Updated Every 30 Days.
Every audience, every visitor match, and every recommendation Smart Marketer delivers is powered by the same identity graph — one of the largest verified consumer databases in the U.S. UID2-compliant, NCOA-verified, and refreshed monthly so the data you act on is never stale.
Your targeting is only as good as the data behind it. Here’s what makes ours different.
What UID 2.0 Means for You
UID 2.0 (Unified ID 2.0) is the IAB’s privacy-safe identity standard — and Smart Marketer is fully approved.
Why does that matter? Because the old way of matching audiences — third-party cookies, probabilistic guesses, platform-dependent signals — is disappearing. UID 2.0 replaces it with encrypted, consent-based identity matching that works across platforms without exposing raw personal data.
For you, that means:
- Audiences that survive platform changes — no more losing targeting when Apple or Google updates their rules
- Cross-platform matching that actually works — the same verified identity activates on Meta, Google, programmatic, CTV, and more
- Compliance built in — not bolted on as an afterthought
Why 95% Accuracy Changes Everything
Most compiled consumer databases run 60–75% accuracy before you ever use them. Stale records, wrong addresses, outdated signals. You end up training your ad platforms on bad data — which means they optimize toward the wrong people, and your CPA climbs for reasons you can’t see.
Our identity graph maintains 95%+ verified accuracy because every record goes through:
- Online behavioral matching — confirmed digital signals tied to real browsing activity
- Offline household verification — cross-referenced against authoritative consumer databases
- NCOA address confirmation — monthly verification against USPS National Change of Address data
The result: when we tell you someone matches your ICP, they actually do. When we build an audience, the people in it are real, current, and reachable.
One Identity Graph. Every Channel.
Smart Pixel, Audience Smart, and every audience we build all draw from the same verified foundation — 307M+ U.S. consumer profiles with 70+ demographic, behavioral, and firmographic data points each.
That means your visitor identification, your prospecting audiences, and your retargeting lists all share the same identity layer. No data gaps between tools. No conflicting signals across channels. One consistent view of who your customers are and how to reach them.
See the Data Working on Your Own Traffic
The best way to evaluate data quality is to see it applied to traffic you already understand.
The Traffic Intelligence Review installs Smart Pixel on your site, runs it for 5–7 days, and shows you exactly who’s visiting — names, contact info, ICP match rates, and behavioral patterns. All from the same identity graph described on this page.
No cost. No commitment. Just your own data, analyzed.
