Latest about Insights
France Télévisions Continues ST 2110 Migration with Imagine’s SNP-XS
Project marks first major broadcast deployment of latest addition to SNP lineup
‘KPop Demon Hunters’ Is First Movie to Reach 1 Billion Viewing Hours
Netflix kids’ film has been in the streamer’s top 10 for 44 consecutive weeks
Nielsen: Co-Viewing Pilot Delivers +4% Average Increase in Total Viewers
Increases seen across February events including the Super Bowl, Womter Olympics, NBA All-Star Game and Daytona 500
NBC Sports’ NBA Playoff Viewership Up 58%
NBC Sports averaged 4.9 Million Viewers for 13 NBA playoff games on NBC and Peacock from April 19-28
Streaming Widens The Gap Between the Game and Your Screen
OPINION How is sports betting impacting streaming technology?
‘ATSC 1.0 Must Go’
NEXTGEN TV While broadcasters await a rulemaking on a 1.0 sunset, someone else outside the industry seems to concur
Pinterest Makes a Major Push into CTV Advertising
The launch of tvScientific by Pinterest is the first major outcome of the visual search and discovery platform’s acquisition of tvScientific
Nielsen Introduces ‘Predictive Sales Lift’ Tool
Feature gives advertisers and agencies better insights into media campaign outcomes
