The Discernment Gap
I really enjoyed Justin Duke’s thoughts in “The death of software, the A24 of software”.
A24 didn't succeed despite the streaming era — they succeeded because of it. The explosion of mediocre content created a vacuum for taste, for curation, for a brand that stood for something. When everything is abundant and most of it is forgettable, the scarce thing is discernment.
Yes!
We are fortunate at Good Enough to be given these powerful LLM tools at a perfect time in our careers. (I have more to say about that timing, but not today.) We can guide agents very successfully given our breadth of experience in programming and design. Perhaps more importantly we have also developed a deep level of taste for the way interfaces work, and honed our attention-to-detail muscles to a fine degree. And our belief in human (humane?) customer service runs completely counter to million/billion dollar companies that ship you to an algorithm and don’t want to talk to you person-to-person unless you embarrass them online (archive).
Household-name status isn’t what we’re after, so the A24 comparison isn’t really apt for us, but there is a lot of room in the marketplace of software products for those teams that are able to stand out based on heaps of quality. I just hope discovery tools continue evolving so that regular folks are able to find the excellent software that is going be made.