Trends & Insights in Programmatic Advertising for Regulated IndustriesBlog

August 12, 2026 | 2 min read

Precision Geo-Targeting: Your Insurance Policy This Election Cycle

Redistricting has already reshaped congressional and state legislative lines across the country this cycle. If your targeting hasn’t caught up, you could be spending media...

Healthcare

Blog

August 11, 2026 | 1 min read

Healthcare Is Changing: Why Pharma Marketers Need to Reach the Whole Care Team More Than Ever

Presented by John Mangano at the 2026 Brand Insider Summit: Pharma & Health Nurse practitioners and PAs now write 40% of U.S. prescriptions (a billion...

IQM Named “Identity Resolution Platform of the Year” In 2026 MarTech Breakthrough Awards Program

Cross-Industry

Political

Press Release

August 6, 2026 | 4 min read

IQM Named “Identity Resolution Platform of the Year” In 2026 MarTech Breakthrough Awards Program

9th Annual Program Honors the Marketing, Sales and AdTech Innovators Reshaping How Brands Engage, Convert and Grow NEW YORK, August 6, 2026 — IQM Advertising...

The New Battleground: Connected TV and the Future of Campaign Advertising

Political

Press Release

August 3, 2026 | 5 min read

The New Battleground: Connected TV and the Future of Campaign Advertising

By Kris Qiu Originally published in Forbes. For decades, political advertisers have relied on a familiar playbook: Blanket the airwaves with linear television ads and...

Political

Press Release

July 28, 2026 | 5 min read

IQM Debuts VoterTV+: A Precision Political Suite Engineered for Deduplicated Reach and the Voters Linear TV Can’t Touch

As 2026 midterm political ad spend surges toward $11B, VoterTV+ unifies Linear and Digital to expose duplication, surface unreachable voters, and deliver a client‑ready plan...

Webinar: Who Really Moves Policy? The New Rules of Influence for Advocacy Campaigns

Political

Blog

Webinar

July 13, 2026 | 2 min read

Webinar: Who Really Moves Policy? The New Rules of Influence for Advocacy Campaigns

If you missed our recent webinar with Campaigns & Elections, “Who Really Moves Policy? The New Rules of Influence for Advocacy Campaigns,” we’ve got you...

Political

Blog

July 1, 2026 | 2 min read

What the Supreme Court’s New Ruling Means for Political Agencies (and the Tech They Use)

By Matthew Dybwad Background on Campaign Finance and the Recent Ruling For decades, campaign finance rules forced national parties to bifurcate their efforts. Coordinated campaigns,...

Political

Blog

New Feature

Targeting

June 10, 2026 | 3 min read

Introducing Custom Voter Audiences: AI-Powered Precision Targeting for Political Advertisers

Political advertisers have always faced the same tension: limited time, high stakes, and voter data that arrives in bulk but needs to be applied with...

Why the Publicis Acquisition of LiveRamp Validates What IQM Has Always Known About Identity

Cross-Industry

Blog

May 20, 2026 | 5 min read

Why the Publicis Acquisition of LiveRamp Validates What IQM Has Always Known About Identity

Publicis paid $2.2 billion for LiveRamp. Here is what the price tag tells the industry, and what it means for every advertiser who needs to...

Healthcare

Blog

May 15, 2026 | 1 min read

Lead with the Core Argument Beyond the Physician: Why Healthcare Marketing Demands Purpose-Built Infrastructure

IQM’s Founder and CEO, Kris Qiu, recently sat down with HealthLink Dimensions – a podcastseries that spotlights leaders across healthcare media and technology. In the...

Introducing 3rd Party Cost: Full Visibility Built Into Every Campaign

Cross-Industry

Fees

New Feature

March 30, 2026 | 3 min read

Introducing 3rd Party Cost: Full Visibility Built Into Every Campaign

Agencies have always incurred costs on behalf of their advertisers that live outside the demand side platform, such as ad serving fees, tech fees, verification...

IQM Power Segments Wins “Best New Product” at the 2026 Reed Awards

Political

Blog

March 18, 2026 | 2 min read

IQM Power Segments Wins “Best New Product” at the 2026 Reed Awards

We are proud to share that IQM Power Segments has been named Best New Product – Non-Partisan at the 2026 Reed Awards. While we’re honored...

Blog

IQM Named “Identity Resolution Platform of the Year” In 2026 MarTech Breakthrough Awards Program

Precision Geo-Targeting: Your Insurance Policy This Election Cycle

Healthcare Is Changing: Why Pharma Marketers Need to Reach the Whole Care Team More Than Ever

IQM Named “Identity Resolution Platform of the Year” In 2026 MarTech Breakthrough Awards Program

The New Battleground: Connected TV and the Future of Campaign Advertising

IQM Debuts VoterTV+: A Precision Political Suite Engineered for Deduplicated Reach and the Voters Linear TV Can’t Touch

Webinar: Who Really Moves Policy? The New Rules of Influence for Advocacy Campaigns

What the Supreme Court’s New Ruling Means for Political Agencies (and the Tech They Use)

Introducing Custom Voter Audiences: AI-Powered Precision Targeting for Political Advertisers

Why the Publicis Acquisition of LiveRamp Validates What IQM Has Always Known About Identity

Lead with the Core Argument Beyond the Physician: Why Healthcare Marketing Demands Purpose-Built Infrastructure

Introducing 3rd Party Cost: Full Visibility Built Into Every Campaign

IQM Power Segments Wins “Best New Product” at the 2026 Reed Awards

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