ADWEEK

@Adweek

All the news, insights and inspiration you need to know in advertising, marketing and media.

New York City

adweek.com

Joined April 2009

Pinned
ADWEEK
@Adweek
Aug 4
The August issue of ADWEEK Is here Creators aren’t just posting anymore, they’re building whole businesses. @MrBeast just crossed 500M @YouTube subscribers, but the bigger story is what comes after the views. Creators restructuring into parent companies, launching products and
ADWEEK
@Adweek
10h
.@SamsoniteUSA is acquiring an 85% stake in @shaymitch's luggage brand @BeisTravel for $178.5 million, with Mitchell retaining 15% and staying involved. Samsonite says the deal expands it into faster-growing lifestyle bag categories, as Béis posted about $210 million in 2025
ADWEEK
@Adweek
11h
.@CNN has been expanding its digital lineup with new products like the CNN Weather app, the CNN All Access subscription, and its free ad-supported streaming channel, CNN Headlines—now marking its first year.
CNN's Free, Ad-Supported Channel Is Finding Success in Its First Year
From adweek.com
ADWEEK
@Adweek
12h
This week’s AI, Tech & Money headlines signal a fast-changing industry, from leadership shifts at @OpenAI to @nvidia's massive financing push to help customers fund advanced computing. AI is also as much about trust, accountability, and business models as it is about new
Nielsen's $2.15B DoubleVerify Bet Could Make it a Player, Not Just a Referee
From adweek.com
ADWEEK
@Adweek
12h
Can social influence be measured? Ryan Detert, Founder and CEO at Influential, and Matt Britton examine the growth of the creator economy. Ryan explains how he moved influencer marketing from small experimental tests into massive media spends by prioritizing measurement and