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Cyrus SEO

@CyrusShepard
Founder @ZyppySEO Ξ Subscribe at signal.zyppy.com Ξ Follow for Tweets about SEO, AI, Brand Marketing, Google Ranking Signals, Higher Traffic
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Joined November 2010
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    Cyrus SEO
    @CyrusShepard
    Jun 25
    How are companies optimizing for AI fan-out queries? Some marketers do a variation of this process: 1) Use a keyword you already rank for 2) Find common fan-out queries 3) Determine the most important fan-out topics 4) Optimize your page—or create new pages—for the fan-out
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    Cyrus SEO
    @CyrusShepard
    Aug 19
    Before folks get worked up about AI watermarking, important to note that Google doesn't seem to care all that much In this @ahrefs study, nearly 1/2 of top-ranking URLs contained at least 20-50% AI text The very TOP results had slightly less AI text, so consider that...
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    Cyrus SEO
    @CyrusShepard
    Aug 19
    I built an SEO app with Claude and FIRED my entire 3-person SEO team Because after the Claude app started doing SEO, I could no longer afford to pay the team
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    Cyrus SEO
    @CyrusShepard
    Aug 17
    Google's biggest ranking "buckets", according to evidence collected at its antitrust trial, are: 1. Topicality: How relevant is the page to a topic/query. Heavily determined by the "ABC" ranking signals: • Anchors - the links pointing to the page • Body - the text on the page
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