Although not a pure-play DSP, Moloco is expanding beyond into CTV and other media realms, building on its mobile and app base. buff.ly/B03IbKO
Digiday
@Digiday
Authority, insight, and honesty on digital media and marketing.
- Big Tech continues to dominate digital growth, triggering a Wall Street exodus, but are returns imminent? buff.ly/lFTVKCk
- Employee generated content is an increasingly enticing lever for brands to pull, but there needs to be a clear-cut strategy. buff.ly/eITRqGE
- Publishers are preparing for a future with less Google traffic — but are still figuring out what replaces it. buff.ly/o18oRSn
- Brands are spending on tools that rate their visibility within LLM responses and AI search, but proving the commercial impact of GEO remedies isn’t easy. buff.ly/bSsnif9
