For decades, prime spots on the trade show floor belonged to the biggest sponsors and tenured exhibitors. Now, organizers are designing layouts around buyer behavior:
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- 5 things we’re watching in #experientialmarketing: -Netflix traps a man in a billboard 🚪 -Sensodyne’s “World’s Coldest Treat” 🥶 -Skip Hop’s Clean Slate Diaper Rescue 🫧 -Taskrabbit’s Allen wrench-themed pub 🔧 -Downy’s Fine Fragrance House 🧺
- As the WNBA’s popularity surges, brands are tapping into the growing fandom. Our top activation picks from All-Star Weekend:
- Over 45 brands showed up at #Lollapalooza with themed destinations (and weather escapes) to surprise and delight music fans in Chicago:
- From karaoke, to flower arranging, to wellness classes, Coca-Cola helped Essence Festival attendees "shine" at its city-inspired activation:
