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- Lucy Dana and Andrew Dana sell peanut butter in upside-down jars — and it's becoming a cult brand. They sell peanut butter in upside-down jars — and it's becoming a cult brand. The brand: One Trick Pony Two ingredients: Argentinian peanuts + Patagonian sea salt. They flew to
- Ian Blair built a $10M brand in 18 months selling laundry pods. The brand: @LaundrySauciety Detergent smells like detergent. Fake florals. Blue liquid. Boring jugs. Nobody cares. He hired a perfumer instead of a chemist. Named the scents like colognes. Built aesthetic
- Chris Anastasi and @NathanAnth0ny started Muscle Nation with a $50 folding table at a fitness expo. Mum's house was the warehouse. Zero outside funding. Six years later — $100M+ in revenue, thousands of retail stores, 150+ countries, 17% of the Sports & Diet category. Still
- She made a face wash that comes out like frosting on a cake — and sold the brand for $35 million. The brand: Whipped. Korean skincare with dessert textures. Every cleanser competes on the ingredient list. Whipped competed on the look. Custom nozzle. Pipes cream out in a
