A partner saw the reporting we build for them for the first time this week. Their leadership is "spoiled" now, apparently. They've started expecting this kind of data from every other partner they work with, and getting let down when nobody else provides it. Years of arguing that
People ask me about scale all the time. Here's how I think about it.
One of our categories is hospital systems. There are only about 225 of them in the whole country. That's the entire market. So a million impressions doesn't really mean anything here.
What matters is whether
You don't have to quit your job to make your writing worth something. I wish more good operators believed that.
The best B2B content I read is from people who still do the actual work. A full-time creator has to go find that access. If you can pull that off, it can be great. But
everyone's mad that bots juice open rates. fine, but the part that actually costs you runs the other way.
most email programs decide who's engaged and who's dead weight off opens, then quietly sunset the dead weight. except open was never measuring what we thought, in either