It’s official: Privy has acquired @Sendlane 🎉 We’re providing growing brands with powerful tools that don't overwhelm, and pricing that rewards growth.
Less complexity. More results.
Learn more: privy.com/blog/privy-acq…
Millie Loves Lily is a children’s clothing brand built on decades of design experience. But when the founders shifted toward growing their own ecommerce store, marketing tools like subscriber acquisition, email campaigns, and automated flows were completely new territory.
Most ecommerce brands talk about “customer journeys.” Vicky Cakes talks about cousins. 🥞
Built on a 45-year-old family pancake recipe, they’ve grown into a scaling ecommerce food brand without losing the warmth that made people fall in love in the first place.
Their secret?
The Supreme Court struck down IEEPA tariffs. If you're an ecommerce merchant who paid duties in 2025, seeking a refund is possible.
But the process isn't automatic — and the window is closing. Here's what you need to know 🧵
