Facial Coding for Ad Testing
Media Analytics:
All-in-One Ad Testing Platform
Media Analytics powered by Affectiva’s technology, provides robust, data-driven insights to help you optimize your ad content, refine media spend, and connect with your target audience. Our ad testing software delivers actionable guidance for every stage of advertisement content testing, ensuring you launch campaigns with confidence.
How It Works
- Simple, Web-Based Setup – Invite participants from anywhere with just an internet connection and a standard webcam. Our platform captures viewers’ moment-by-moment facial expressions and attention as they watch your ads or concepts with explicit respondent’s opt-in consent.
- Intuitive Dashboard – Review aggregated results in a user-friendly interface. Easily track engagement peaks and dips, analyze attention with dynamic heatmap, filter by demographics, and compare multiple ad variations or cut-downs in one place.
- Industry Benchmarks – Compare your ad performance against category norms by geography, product type, media length, and repeat views. Our benchmarks draw on a global dataset of more than 100,000 ads and over 18 million faces analyzed in around 90 countries.
Key Applications for Advertisement Testing
Improve story flow
Moment-by-moment emotion data can pinpoint viewer confusion and lack of engagement. This insight helps improve the story arch of an animatic or ad.
Create cut-downs
Identify the most emotionally engaging moments in longer TV ads so you can retain the most impactful parts when cutting down to shorter online ads.
Determine media spend
Test final ads for emotional engagement to identify potential wear out. Direct your advertising dollars to the ads with the best emotional impact on repeat view.
Test voice overs and brand reveal
Use emotion data to see if your audiences are emotionally engaged at the moment of brand reveal in an ad, and test the effectiveness of taglines and voice-overs.
Why Brands Trust Our Ad Testing Platform
Comprehensive Facial Metrics
Analyze over 30 facial classifiers-including 9 key indicators of audience response-to measure viewer engagement with precision.
Seamless Integration
Fit Media Analytics into any research workflow or survey methodology, regardless of your panel provider.
Easy-to-Use SaaS
All you need is a recorded video feed and internet connectivity for post-processing-no specialized hardware required.
Powerful Benchmarking
Leverage norms that reveal how your content stacks up across regions, categories, and different viewing lengths.
Trusted by Industry Leaders
Leading research firms and global brands rely on Media Analytics to make informed decisions about ad creative and media strategies. Organizations like Kantar, MediaCom, Unruly, and over 25% of the Fortune Global 500 leverage our ad testing insights to optimize campaigns. More than 1,400 brands, including Mars, Kellogg’s, and CBS, have used our solution to refine content and effectively allocate media spend.
Ready to Elevate Your Advertisement Content Testing?
Contact us to discover how Media Analytics-an industry-leading ad testing software-can help you develop ads that captivate audiences and drive measurable results.
Entertainment Content Testing
Facial Coding gives you the ability to decode both audience reaction and the characters within the content. Empowering creative teams to identify the key emotional moments to enhance or edit playability, whilst also giving Marketeers the ability to understand the key moments for trailers and marketing materials.
Media Analytics Platform
Optimize content and media spend by measuring consumer emotional responses to videos, ads, movies and TV shows – unobtrusively and at scale
Integrate Facial Coding into your own applications
Our software development kit enables developers to incorporate emotion sensing to their apps and digital experiences to get Facial Coding metrics in real time.
