Grow your business with Amazon
Get 10% back on your first £40,000 in branded sales.
£25 (excl. VAT) per month + selling fees
In the Spotlight
Expanded Low-price FBA rates
More products priced at or below £20 will qualify for reduced FBA rates starting January 5, 2026.
Referral fee reductions across key categories
Updated referral fees for Home, Grocery, Pet, and VMS categories will apply from January 5 across EU stores.
Why Sell on Amazon?
Reach millions
Fresh new startups and Fortune 500s. B2B and B2C. Brand owners and resellers. They all sell on Amazon for a reason: 300 million customers shop our stores worldwide.
Deliver smiles
Leave the shipping, returns, and customer service to us with Fulfilment by Amazon (FBA). Want to take care of shipping yourself? You can do that too.
Make money
Choose from flexible selling plans, product categories, and fulfilment options that fit your business needs.
Your selling journey, made simple
How to Register?
Find out everything you need to register, get answers to common questions and learn what to do after you’ve created an account.
How to Sell?
Learn how to list your first product, manage inventory and ship with confidence — everything you need to make your first sale.
How to Grow?
Discover how brand, logistics, pricing and promotional services can fuel your growth.
Explore other tools and programs
Sell in Amazon stores worldwide
Amazon Global Selling provide a variety of tools and services that simplify all aspects of selling internationally.
Engage B2B customers
Sell with Amazon Business to create offers for registered businesses, complete with business pricing, quantity discounts, and more.
Advertise your listings
Help feature your products in shopping results and on product detail pages, and pay only when your ad is clicked.
Start selling today
Reach tens of millions of shoppers across Europe, whether you're selling one item or millions.
£25 (excl. VAT) per month + selling fees
