Check out the programme and create your personal agenda for CELUMsummit 26

CELUMsummit 26

CELUM
Customer
Conference
2026

Only

Days

Hours

Minutes

until the CELUMSUMMIT 26

10 – 11 June 2026

CELUM Campus, Passaustrasse 26-28, 4030 Linz, Austria

CELUMsummit – the conference

Let’s spend two eventful days together with intensive knowledge transfer, exchange of experience and networking – at the CELUM Campus in Linz from 10th to 11th June 2026, free for customers, partners and CELUM friends!

Keynotes in German and English (translation service provided)

Next Generation Commerce –
Social. Agentic. B2B. European.

Training Sessions and Workshops

CELUM experts provide you with training and practical insights into CELUM products and new features.

Customer Keynotes and Use Cases

The CELUMsummit conference offers you insights into CELUM’s roadmap, use cases and success stories from customers: CLAAS, Brau Union Austria, Ritter Energie and Dermapharm.

Partner
Certifications

Our CELUM experts will provide you with specific training to obtain your Official CELUM Partner certificates.

Networking and
Socialising

Seize the opportunity: catch up with old friends, make new ones, and network with industry peers — all in a relaxed atmosphere.

Why you should attend the CELUMsummit 26

Training and Workshops

What to expect from the CELUM Training Sessions?

Product updates and first-hand expertise: Our speakers are CELUM experts, including product managers and consultants, who will present the latest product updates and features to you. Gain exclusive insights into the innovations that drive CELUM forward.
No theory: Forget boring presentations. Our product sessions are hands-on and tailored to your needs. bring your laptops you wi need them!
Q&A: Directly ask our experts and get the answers you need.
Free for participants: The CELUM Trainings are completely free! Expand your expertise and improve your skills without spending a cent.

Register now for your FREE TRAINING!
Our trainings on Day 2 (11 June) are not your typical lectures – they focus on real-life use cases, allow you to ask questions, and prepare you to start using the latest features yourself.

Focus on successful customer projects

Where inspiration meets exchange and innovation through customer stories, fireside chats, and insights from CELUM experts, customers, and partners exploring what’s next in content supply chain management. Join sessions by Brau Union Österreich, CLAAS, Ritter Energie and Dermapharm, or the keynote on “E-Commerce Positioning for 2026″ by our guest speaker e-comerce expert Thomas Leskowsky.

What are the benefits of the CELUMsummit conference?

Customer presentations and fireside chats: Hear directly from CELUM customers such as Andreas Boekhoff from CLAAS or Valerie Semorad from Brau Union Östereich as they share their journeys, best practices, and lessons learned. Gain valuable insights from open conversations that bring authentic perspectives to the stage.
CELUM insights: Learn first-hand from CELUM’s leadership team – including our CEO, CGO, CPO, and product experts – as they reveal the latest innovations, strategic directions, and what’s ahead on the CELUM roadmap.
Engaging exchange: Take the opportunity to discuss, ask questions, and connect with peers, experts, CELUM partners and the people behind the CELUM products.

Are you ready to become part of an inspiring community and benefit from first-class expertise? Then sign up now and join us as we shape the future of content supply chain management together!

socialising at the CELUMsummit evening get-together

After an inspiring and eventful first summit day, we invite you to unwind and enjoy a relaxed evening with CELUM in Linz.
Join fellow guests, long-time partners, and new acquaintances for a pleasant evening filled with good food, fine drinks, and engaging conversations. This is the perfect opportunity to strengthen connections, exchange ideas, and simply enjoy the atmosphere in good company.

What to expect?

A relaxed atmosphere: The evening is all about genuine conversations and shared moments in an enjoyable, friendly environment.
Great company: Meet like-minded professionals, reconnect with familiar faces, and get to know new ones.

An evening designed to bring ideas and people together before another day of inspiration.

Certifications for our partners

Get your official CELUM Partner 2026 certificate.
Whether you are already a CELUM Partner or would like to be certified in the future, take part in the certification training and get your current certificate.

What are your benefits from the partner certification and the conference?

Product updates and first-hand expertise from CELUM experts
Deep-dive tech sessions
Question-and-answer sessions
Free hand-on training for more product expertise

Are you ready to take your current CELUM know-how to the next level and earn your current CELUM certificate? Then sign up now!

The (re-)certification at the CELUMsummit is free of charge.

AGENDA

Day 1 - 10 June 2026

09:30 am

Doors open

10:00 am

Welcome

Speaker: Moderator Alexandra Vetrovsky-Brychta and Michael Kräftner

10:15 am

CELUM Keynote

Speaker: Michael Kräftner

The exclusive CEO insights session kicks off the CELUMsummit.

11:00 am

CELUM Cafés

Speaker: Moderator

CELUM Café: Join the discussion, connect different perspectives and work in small groups on concrete solutions. Every 20 minutes, you change tables and carry ideas across the room. Table hosts capture the key takeaways, which are then shared with everyone in the plenary session.

12:30 pm

Lunch Break

01:30 pm

CLAAS - Customer Insights Session

Speaker: Andreas Boekhoff

Hear it from the users themselves: a fireside chat with Andreas Boekhoff (CLAAS | Global IT).
Learn how CLAAS uses CELUM in their day-to-day work, how their system architecture is set up, the results they’ve achieved, and what’s next on their roadmap.

02:00 pm

Brau Union Österreich - Customer Insights Session

Speaker: Valerie Semorad

Brau Union Österreich is not only one of the largest beverage companies in the country – it is also a prime example of highly complex multi-brand branding.

In this fireside chat, Valerie Elisabeth Semorad, Marketing Manager Regional Brands at Brau Union Österreich, and Alexandra Vetrovsky-Brychta (CELUM) will share insights into the brand strategy behind a multi-brand ecosystem.

02:30 pm

Energy for People, Structure for Content – How Ritter Energie Connects Metadata, Processes and CELUM CX

Speaker: Isaac Kuke

How do you turn a DAM into a central system for product data, documentation and content distribution?
In this fireside chat, Isaac Kuke (Ritter Energie ) and Marco Moretti (CELUM) share insights into a journey that spans cloud migration, leaner metadata structures, API-driven processes and new automation opportunities. The focus goes far beyond classic assets, looking in particular at manuals, catalogues and technical product information – the kind of content that needs to be available quickly, accurately and in the right context in a B2B4C environment. The session will show how Ritter Energie uses CELUM across departments today, why structure, integrations and data quality matter, and how close collaboration with CELUM CX has helped drive processes forward and create real added value.

03:00 pm

Networking Break

03:30 pm

Dermapharm Customer Insights

Speaker: Marcus Strobel

Hear first-hand how Dermapharm use CELUM in practice, the results they have achieved and the key learnings you can take back to your own organisation.

04:00 pm

AUMA Customer Insights

Speaker: Michael Herbstritt

From Use Case to Impact — implementation, results and concrete takeaways for your team.

05:00 pm

CELUM Product Keynote

Speaker: Alessandro Kurzidim

CELUM product outlook

05:30 pm

CELUM Cafés Findings

The highlights from the CELUM Cafés: look forward to fresh ideas, surprising insights and practical tips you can put into action.

05:45 pm

Wrap-up and Outlook on Day 2

Speaker: Moderator

06:00 pm

CELUMsummit 26 Networking Apero

Day 2 - 11 June 2026

08:30 am

Doors open

09:00 am

Pimp your Frontend - Hands-on User Training

Speaker: Patricia Trübswasser

Designing Portals that wow Users and ensure Brand Consistency

In this hands-on session, you’ll work directly in the system to refine layouts, typography, colours, visual assets and widgets. Our CELUM designer Patricia will show you, step by step, how to elevate your frontend visually while improving usability and strengthening brand consistency — and she’ll answer your questions along the way.

Your benefit: You’ll leave with practical design ideas and best practices that you can apply immediately to your own portals.

Please bring your laptop — and feel free to bring your own assets.

09:00 am

Admin Training: Roles, Permissions & Single Sign-On in the CELUM Platform

Speaker: Natasa Sardi

This training is aimed at technically experienced admins who want to modernise their roles and permissions concept and implement it cleanly across the platform.
Discover how to get the most out of platform-wide permissions in CELUM through the effective use of user types, empowering you to make informed decisions when assigning the right roles to each user. Learn how to track and evaluate platform adoption with Insights, and explore everything you need to know about the new permission roles introduced in Nova UI.

We’ll cover best practices for building a structured, maintainable permission model, as well as guide you through the transition from SAML in CELUM Content to a modern, single sign-on strategy that unifies authentication across the entire CELUM platform.

You will learn how to design your setup to be secure, scalable and future-proof - without unnecessary complexity.

Your benefit: Establish a consistent roles and authentication concept, increase your platform security, explore everything you need to know about the new role management capabilities in CELUM Content and prepare your system technically and cleanly for upcoming releases.

09:45 am

User Training: Supercharging Your Workflow with Content Templates

Speaker: Steve Lourdesamy

In this hands‑on session, you’ll jump straight into CELUM Experience to create powerful Content Templates that streamline production, guide users, and keep every output perfectly on brand. We’ll explore how to structure templates, add clear guidance, and build flexible blueprints your teams can use to create consistent content at scale.

Steve will walk you through practical examples and best practices - from designing impactful templates to rolling them out smoothly across your organisation. To wrap up, you’ll also get a first look at the newest CELUM features and how they can elevate your content operations.

Your benefit: You’ll walk away with ready‑to‑use Content Template ideas, proven methods, and fresh inspiration to boost your content creation process immediately.

Please bring your laptop - and feel free to bring examples of the content you want to templatise.

09:45 am

Admin Training: REST API & Integrations – CELUM within your System Landscape

Speaker: Stefan Hasse

This training is designed for technically experienced administrators and integration leads who want to professionally integrate CELUM into existing system landscapes via the REST API – particularly PIM, CMS or commerce systems.
The session focuses on typical real-world integration scenarios and technical best practices for stable, scalable and update-safe connections. We will look at architectural considerations, hosting aspects, and what truly matters when implementing sustainable REST-based integrations.

We will also share experience from customer and partner integrations, including common pitfalls and recommendations from Engineering and Consulting.

Your benefit: You will gain a clear understanding of how to integrate CELUM into your existing architecture, set up REST-based connections in a stable and scalable way, and operate your setup sustainably from both a technical and commercial perspective.

Please bring your laptop to this training.

10:30 am

Networking break

11:00 am

User Training: Boost Speed, Transparency and Collaboration with CELUM Work

Speaker: Magdalena Mayer, Patricia Trübswasser, Isabel Stingl

This training session focuses on efficient workflows and effective collaboration. You’ll learn how CELUM Work supports you in planning, producing and approving content. We’ll explore how workflows are structured, how tasks are managed transparently, and how teams collaborate efficiently — across departments and with external stakeholders.

Real examples from the CELUM Design and Marketing teams will demonstrate how Work is used in day-to-day operations.

Your benefit: You’ll bring structure, transparency and traceability to your processes, reduce feedback loops and accelerate your time-to-market.

11:00 am

Marketing Workshop: Staying Visible in the Age of AI

Speaker: GEO/SEO Expert

AI-driven systems are transforming how content is discovered, evaluated and delivered. How can you ensure that your brand and products remain relevant and visible in an era of SEO, agentic commerce and new AI-powered platforms?

11:45 am

User Training: Working Efficiently with CELUM Content

Speaker: Reinhard Eisl

Join this hands-on session to explore the new features in CELUM Content 26.7. We’ll take a closer look at the built-in AI tools, the NOVA UI, and the platform’s evolution following the retirement of the Advanced UI.

Your benefit: You’ll not only understand what’s new, but also how to put the NOVA UI and AI features into practice straight away — increasing efficiency, quality and speed in your content management.

11:45 am

Admin Training - CELUM Content

Speaker: Georg Payreder

This admin training takes things a step further: you’ll learn how to structure content models and set up CELUM Content in a stable and scalable way for the long term.

Your benefit: You’ll establish the technical and structural foundation for sustainable content management — even across complex product portfolios and international environments.

12:30 pm

Coffee break

12:45 pm

Between Fundamentals and Hype: E-Commerce Positioning for 2026

Speaker: Thomas Leskowsky

E-commerce in 2026 is shaped by new opportunities, but also by buzzwords, hype and uncertainty. As topics such as Social Commerce, Agentic Search and Agentic Commerce continue to gain attention, many businesses are left wondering what really matters – and what does not.

In this keynote, Thomas will bring clarity to a rapidly evolving market. He will outline the foundations businesses should already have in place, assess current trends in a realistic way, and show why not every hype deserves immediate action. With a sharp view of the market and a clear sense of priority, he will offer valuable guidance on how to position your brand, your products and your digital channels for e-commerce in 2026.

Thomas Leskowsky is the founder of Exvomo and an e-commerce specialist with a strong focus on practical training, community building, and strategic consulting for retailers and service providers. With experience from the exit of his online shop SHÖPY, as well as his work in consulting and event organisation, he brings fresh perspectives and well-founded expertise to the Austrian e-commerce scene.

13:30 pm

CELUMsummit 26 Wrap-up

Speaker: Michael Kräftner and Alexandra Vetrovsky-Brychta

SIGN UP NOW

Speakers

Andreas Boekhoff

Application Developer / Consultant
CLAAS

Thomas Leskowsky

Founder of Exvomo and
e-commerce specialist

Isaac Kuke

Team Lead Digital Information Management
Ritter Energie

Jan Königstätter

Owner
Otago Online Consulting

Michael J. Kräftner

Founder and CEO
CELUM

Alexandra Vetrovsky-Brychta

Chief Growth Officer
CELUM

Alessandro Kurzidim

Chief Product Officer
CELUM

Robert Höller

Business Consultant & CISO
CELUM

Natasa Sardi

Product Manager
CELUM

Reinhard Eisl

Senior Product Manager
CELUM

Magdalena Mayer

Product Manager
CELUM

Steve Lourdesamy

Product Manager
CELUM

Georg Payreder

Team Lead Technical Sales
CELUM

Patricia Trübswasser

Designer
CELUM

Stefan Hasse

Development Consultant
CELUM

Marco Moretti

Customer Experience Manager
CELUM

Stefanie Kehrer

Partner Manager
CELUM

Unsere CELUMsummit Partner

Travelling to Linz

How to get to Linz

Linz, the capital of Upper Austria, is nestled in a beautiful natural landscape on the banks of the river Danube. Linz is a city of culture, industry and nature, European Capital of Culture 2009 and UNESCO City of Media Arts. The town is ideally located and can be reached quickly and easily by all means of transport.
Download a city map (pdf)

Enjoy a relaxed journey to Linz by train:
Linz Central Station is located right in the city centre and is directly connected to all means of public transport.
Taking the train to Linz

Travelling to Linz by plane:
Linz Airport is located just outside the city centre in Hörsching. The city centre can be reached from the airport in around 20 minutes.
Travelling to Linz by air

You can easily reach Linz by car from any direction:
Reaching Linz by car

Hotels in Linz

To make it easier for you to plan your stay in Linz, we have listed a few hotels here. Of course, the city of Linz offers plenty more options for accommodation. The major hotel booking platforms such as Booking.com or Trivago will provide you with a comprehensive overview.

Hotels:

Motel One Linz Hauptplatz
Hotel am Domplatz
Hotel Ibis Styles Linz
Best Western Hotel Spinnerei
Park Inn by Radisson
Amedia Linz, Trademark Collection by Wyndham

CELUM Customer Conference 2026

Next Generation Commerce – Social. Agentic. B2B. European.

Training Sessions and Workshops

Customer Keynotes and Use Cases

Partner Certifications

Networking and Socialising

Why you should attend the CELUMsummit 26

Training and Workshops

Focus on successful customer projects

socialising at the CELUMsummit evening get-together

Certifications for our partners

AGENDA

Day 1 - 10 June 2026

Day 2 - 11 June 2026

SIGN UP NOW

Speakers

Andreas Boekhoff

Thomas Leskowsky

Isaac Kuke

Jan Königstätter

Michael J. Kräftner

Alexandra Vetrovsky-Brychta

Alessandro Kurzidim

Robert Höller

Natasa Sardi

Reinhard Eisl

Magdalena Mayer

Steve Lourdesamy

Georg Payreder

Patricia Trübswasser

Stefan Hasse

Marco Moretti

Stefanie Kehrer

Unsere CELUMsummit Partner

Travelling to Linz

How to get to Linz

Hotels in Linz

CELUM
Customer
Conference
2026

Next Generation Commerce –
Social. Agentic. B2B. European.

Partner
Certifications

Networking and
Socialising