Will Call Delivery: Transform foodservice hot shot orders into growth opportunities
Instacart Business

Will Call Delivery: Transform foodservice hot shot orders into growth opportunities

Unlock efficiency for suppliers, operators, and sales teams with same-day ordering and delivery capabilities for foodservice hot shot orders from your warehouses with Will Call Delivery through Instacart Business.
Empower your team with same-day delivery
Same-day ordering and delivery for foodservice hot shot orders from your warehouses through Instacart Business.

Stop losing money on foodservice hot shot orders

Stop losing money on foodservice hot shot orders

Eliminate costly fleet usage and coordination headaches. Save 50% on same-day deliveries while giving your sales reps 2.5 hours back to focus on what they do best — selling.
Never disappoint customers with stockouts again

Never disappoint customers with stockouts again

Guarantee same-day delivery in ~2 hours with automatic retail fallback when you're out of stock. Keep menus running and customers happy with real-time tracking and consistent pricing.
Launch without the technical headaches

Launch without the technical headaches

Get up and running fast with our white-label app, flexible ERP integration, and automated billing. Tap into 600K+ vetted Instacart shoppers and industry-leading food safety — no infrastructure investment required.
Get enterprise-level food safety without the infrastructure investment. Our protocols meet or exceed broadline distributor standards while limiting liability from your operations.
How it works
Get started in minutes.

1

Panic call

Operator calls sales rep or warehouse team: "I need frozen chicken wings tonight!"

2

Quick solution

Team member opens the proprietary Will Call app — customized with your catalog, customer list, and warehouses — and orders frozen chicken wings in a few clicks.

3

Efficient fulfillment

Your warehouse team assembles the order for pickup. If items are out of stock or the warehouse is too far away, your order can be routed to a local retail partner for fulfillment.

4

Professional pickup

A premium Instacart Business shopper picks up the order following food safety protocols.

5

Crisis averted

Operator receives the order within hours, saving time and maintaining customer loyalty.

Create meaningful value across your operations
Create meaningful value across your operations
See measurable impact through cost savings, improved customer experience, and incremental growth opportunities.
Industry-leading food safety you can trust
Your reputation rides on every delivery. That's why our Food Safety program goes beyond basic requirements, incorporating innovative best practices and controls from industry-leading sources to protect both your customers and business.
  • Shopper accountability All shoppers have passed comprehensive background checks, completed specialized training for business orders, and maintain 4.5 stars or higher.
  • Validated safety protocols Time-temperature modeling and continuous monitoring significantly reduce food safety risks, with 7-day recall tracking and 24-hour customer notification when needed.
  • Expert oversight you can trust 30+ years of combined food safety expertise from Amazon, Tyson Foods, and Nestle veterans, collaborating with USDA-FSIS and industry leaders.
Industry-leading food safety you can trust
Frequently asked questions about Will Call Delivery

What kind of distributors do you serve?

We serve broadline, specialty, produce, and meat/poultry distributors that serve a variety of customers from restaurants to hospitality groups to industrial venues/offices.

What geographies do you operate in?

We operate across the United States and Canada, covering more than 95% of households.

How big/small can Will Call orders be?

Will Call orders have standard maximums of 600 pounds total and 50 pounds per individual item, though these limits can be negotiated depending on the product offering.

What would be needed from my team?

Your team would need to provide dedicated warehouse staff for picking hot shot orders, operating hours by location, regular catalog file updates, and technical resources for integration work.

How do you ensure food safety during pickup and delivery?

We ensure food safety through validated time-temperature modeling, continuous monitoring, and comprehensive shopper protocols. All shoppers pass background checks, complete specialized training, and maintain 4.5+ star ratings.

What temperature controls are in place for perishable items?

Our batch routing keeps hot shot deliveries within two hours to prevent incremental food safety risks from pathogen growth, with comprehensive temperature and time controls in place.
Turn costly foodservice hot shot orders into profitable growth opportunities for your business.
  1. Based on previous tests; includes saved labor costs, improved coordination time, and fewer exceptions; final pricing will depend on the characteristics of specific orders.
  2. Based on a pilot in which sales reps deliver same-day foodservice delivery ~10 miles on average from the distribution center
  3. Delivery time depends on the distribution center location; grocery orders are typically fulfilled in less than one hour