UPCOMING ADVERTISING WEEK EVENTS

From fashion to sports equipment, technology and more, back-to-school is a big shopping moment for retailers across multiple sectors.  With the school shopping season starting earlier than ever, and with increased year-over-year growth anticipated, marketers who do their homework now will receive high marks in Q3 sales.

The access points that buyers had in the past are evaporating, and the new ones are not sufficient for their needs.

The uncomfortable truth is that we’re no longer competing with other advertising.

The best experiential strategy understands that the event is one part of that larger relationship, not an isolated spectacle competing for attention for a few days.

Everyone has access to the same models. The advantage comes from knowing what to build, how to evaluate it, and how to compress the cycle from idea to outcome.

Automating resizing, adaptation, tagging, and quality assurance is a practical first step. Removing that work should create room for closer collaboration among creative, media, analytics, and measurement teams.

Growth due diligence is not just a risk mitigation exercise. It is how you discover immediate, post-acquisition value creation opportunities.

As effective as Meta and Google are in finding and converting users thanks to their scale and technology, research shows that optimal performance comes from broader campaigns, including the open web.

The risk is treating an opportunity like this as a straightforward merchandising exercise; just put the tapestry on a mug and wait for the queue to convert.