Talent is on everyone’s lips, from big holding groups to National Associations. The sector is facing a growing talent challenge, both in attracting new people and retaining existing employees. Younger generations are bringing new expectations around work, with the pandemic accelerating shifts towards greater flexibility, new ways of working, and a stronger focus on work-life balance. At the same time, many professionals are looking beyond the industry for new opportunities: studies indicate that 1 in 7 advertising professionals will likely leave the sector altogether.

The talent topic unites several of EACA’s key work streams. This includes our commitment to Diversity, Equity and Inclusion (DEI) and making the industry more welcoming and accessible for everyone; edcom, our network of universities across Europe; and the work of National Associations to strengthen the reputation and attractiveness of the communications sector. Through our partnerships with like-minded organisations and associations, EACA works to identify challenges, share best practices, and help build a stronger, more sustainable talent pipeline for the future.

EACA proudly introduces its Young Board, an initiative designed to amplify the voices and talents of emerging professionals in the advertising industry. This group recognizes Gen Z’s invaluable contributions, providing a dynamic space for young professionals and a unique opportunity for monthly exchanges with peers and EACA members, mentorship from senior agency professionals, and collaboration on European initiatives aligned with their aspirations.