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Intentionalist makes it easy to find and support local small businesses and the diverse people behind them through everyday decisions about where we eat, drink, and shop.

Buy Black Challenge
Show Up. Buy Black.
August 1-31: Use a Buy Black Card to #SpendLikeItMatters at participating Black-owned businesses and you're entered to win prizes!
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The Buy Black Card is like a gift card that works at 130+ businesses throughout Washington. And thanks to Intentionalist partners, receive 25% more to spend!
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Explore 450+ small businesses
The Intentionalist Card can be used at participating small businesses, with new businesses added every day!

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Purchase Intentionalist gift cards, gift certificates to a variety of small businesses, and merchandise that supports small businesses.

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From Our Blog

Read our latest articles.

Small Business Spotlight: Creamy Cone Cafe

Creamy Cone Cafe has been serving up scoops, affogatos, and family memories since opening five years ago this past May. Owner Ashanti Mayfield started the shop with her daughters, who helped come up with the name themselves, to bring a fun, family friendly gathering spot to a neighborhood she felt was missing one. The cafe […] read more

Small Business Spotlight: Cloudy Cafe

Dionne Himmelfarb spent nearly three decades as a pastry chef, including almost ten years working alongside chef Ethan Stowell, before opening Cloudy Cafe this past October. The bakery cafe takes its name from Himmelfarb’s own nickname, cloudy, reworked to nod at Seattle’s famously overcast skies. Nine months in, the shop has built a loyal following […] read more

Pride Month 2026: Community Impact Report

Intentionalist’s 2026 Pride celebrations just wrapped, and we’re excited to share the impact we made as a community of intentional spenders. From sports partnerships and small business spotlights to BECU’s support of the Equity in Action program, here’s a look at what we accomplished together. We surpassed our starting target goal of $40,000, reaching $41,355. […] read more