MASTER THE BUSINESS

PHOTOGRAPHY

Turn your passion into your profession.

Want a successful photography career? Let's make it happen. These classes teach you the business principles and discipline you need to succeed. 

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40,000+ Students
120+ Portrait Classes
4.9 ★★★★★ Average Rating

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What do you want to learn?

Choose a topic and start your photography journey today.
Natural Light Portraiture

Starting a Business

In this introductory series Karl Taylor shows you how to run and grow your business.

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Studio Portraiture

Contracts & Legal

Download a variety of Contract and Legal templates to help you get things going. 

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Business Portraiture

Pricing & Billing 

Cashflow Forecasts, Usage Fee Calculators and how to price your work. 

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Environmental Portraits

Planning & Workflow

Everything from Job Sheets to Project Workflow Templates to help you at each stage. 

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Creative Portraits

Professional Insights

Learn how top professionals have built their successful careers. 

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★ Featured Class

Tackling a Commercial Brief

Looking to boost your professional profile and make sure you do the best job possible? Karl and Emma share their expert advice for tackling a brief provided by a commercial client. 

By the end of the show, you'll feel more confident in your ability to work well with clients large and small, boosting your chances of professional success.

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DON’T JUST TAKE OUR WORD FOR IT

Real Students. Real Results.

Join thousands of photographers who transformed their skills.
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Diana Boneva
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Amazing service! The education provided by the platform is very comprehensive and meets industry standards. Thank you so much!
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William David
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Excellent instructor, well explained lessons and very nice results. The best photography courses online!
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Bashar Mardini
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I joined the course back in 2019 and I am still an active user simply because there is no other course, as far as I know, that is as comprehensive as this one.
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Chuck Haynes
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I would give more than 5 stars if I could! This is the most comprehensive team of lighting/photography teaching professionals the world and internet has to offer.
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Nishant Soni-1670
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The best on the planet period
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Ready to make a career out of your photography?

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Starting & Running a Photography Business

In this introductory series Karl Taylor shows you how to run and grow your business.
  • 16 Classes
  • 4+ Hours content
  • Level: Basic

Your step-by-step guide to success.

Being a talented and passionate photographer is crucial. But artistic brilliance doesn’t necessarily come hand-in-hand with business savvy. How do you balance the two? These classes will show you.

With 25+ years of industry experience to his name, Karl explains what it takes to become a successful pro photographer, sharing the highs and lows of his journey while giving you tips and advice for your own.

In this series, you’ll cover how much to charge for photography, what types of photography are the most lucrative, how to understand the commercial project workflow, and more. In short, Karl shows you to how to run and grow your business.

This course also features a wealth of useful documents for you to download. These include a Model Release Form, a Pricing Calculator, an Invoice Example, and more.

What you’ll learn:

  • The commercial workflow Understand the process, from first client contact to completion
  • Working to a brief Identify what your client wants and execute the the shoot accordingly
  • Pricing Find out what professional photographers charge for their work and what you should charge for yours
  • Sustainable growth Grow and maintain your business
  • Genres of commercial photography From weddings to architectural photography, explore your potential markets
  • Marketing Discover how and why to spread the word about your work

Marketing Your Photography Business

Spread the word, win new work
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Photography Marketing Plan (Download)

Identify your target audience, devise a strategy to reach it, follow through and follow up – this plan will help you do all of the above and more.

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Model Release Forms (Download)

Make sure you have the right paperwork and contracts ready when you work with models. These contracts are essential for commercial projects, ensuring that everyone understands their obligations and remuneration.

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Copyright Terms and Conditions (Download)

Protect your copyright with clients to ensure your images earn you revenue over time.

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Usage Fees and Licensing Information (Download)

All you need to know about usage fees and licensing when considering a commission.

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Pricing & Billing

Model Release Forms | Usage Fees and Licensing | Terms and Conditions
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Cashflow Forecasts and Business Expenses (Download)

Monitor your profitability and track your monthly revenue targets. This customizable spreadsheet gives you a clear picture of how your business is doing, and shows how much you need to invoice each month to stay in the black.

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Usage Fee Calculator (Link)

Work out the right pricing for publication of your stock images, or for usage fees on clients’ work.

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Pricing Calculator (Download)

Unsure what to charge? Curious to know what Karl charges his commercial clients? In this bonus document, Karl reveals not only his pricing structure but also the common rates for photographers shooting weddings, portraits, events and more. Price your work correctly with this useful calculator.

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Usage Fees and Licencing Information (Download)

All you need to know about usage fees and licensing when considering a commission.

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Estimate Calculator (Download)

Price each project correctly to provide your clients with an accurate quotation every time.

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Invoice Example (Download)

Invoice your clients quickly and easily by following the layout and content of Karl’s example.

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Planning & Workflow

Project Workflow Form | Job Sheets
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Project Workflow Form (Download)

Deliver the best possible service to your client by tracking their requirements at each stage of the project, allowing you to focus on understanding the bigger picture.

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Job Sheets (Download)

Make billing a breeze by keeping track of each project and client. Detail your hours, extras and anything else here, ready for invoicing.

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Professional Insights

Professional Insights

Discussions with top pros who are working in the industry!
Live photography shows
  • 26 Classes
  • 29+ Hours content
  • Level: All Levels

How do top professional photographers build successful careers?

Explore our archive of special guest interviews. As well as revealing the secrets behind their best work, these world-renowned photographers share their stories and offer advice for aspiring professionals.

What you’ll learn:

  • How to photograph portraits with natural light
  • Camera settings for natural light photography
  • Useful equipment to have for shooting with natural light
  • Photographing children indoors and on location
  • Posing and photograph family groups
  • Creative ideas & posing for photographing couples
  • How to use reflectors & diffusers to control natural light