Discover the Power of Fair Trade Enterprises with WFTO
Our Product & First Buyer Labels
Our 10 Principles of Fair Trade
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Our Movement
The World Fair Trade Organization (WFTO) is the global community and verifier of enterprises that fully practise our 10 Fair Trade Principles.
We are an association of visionary small and medium-sized enterprises (SMEs) that believe that a new economy is possible: together, we stand as a collective of activists and changemakers who are at the forefront of advocating for an equitable and sustainable world.
As a membership organization, we bring together a diverse network of visionary small and medium-sized enterprises (SMEs) that operates in different sectors: from food to fashion, from house ware to tourism, from toys to digital services, globally.
Our Roadmap To Systemic Change
WFTO HAS A HOLISTIC APPROACH
Fair Trade Enterprises embrace a holistic approach that extends beyond profit maximisation. It recognises that social, environmental, and economic factors are interconnected and must be addressed collectively.
WFTO IS ALIGNED WITH THE SDGs
Fair Trade Enterprises are deeply aligned with the Sustainable Development Goals (SDGs), as their principles and practices contribute to the broader movement of systemic change. Our 10 Fair Trade Principles are not isolated efforts but are interconnected with the larger vision of creating a more sustainable and equitable world.
FAIR TRADE IS NOT CHARITY
As ethical entrepreneurs driven by a vision for a fair, equal, and inclusive economy, we prioritise doing business that benefits both people and the planet. Fair Trade, at its core, is not about charity. It is a transformative approach that challenges traditional notions of commerce.
FAIR TRADE BUSINESS MODELS NEED TO HAPPEN GLOBALLY
Fair Trade business models transcend geographical boundaries and call for a transformation of the entire global and local economies. They encourage entrepreneurs, consumers, and policymakers to prioritise social and environmental responsibility, fostering a more equitable and ethical approach to commerce on a global and local scale.
WFTO IS FOR LOCAL ECONOMIES
Fair Trade Enterprises actively encourage the development of strong local economies. North to North, South to South markets are crucial in creating an economy less dependent on import-export trade relationships. By supporting Fair Trade Enterprises, citizens contribute to the resilience and sustainability of local economies, fostering self-sufficiency, and economic justice at the grassroots level.
FAIR TRADE IS ECONOMICALLY VIABLE
Rather than solely focusing on maximising profits at any cost, Fair Trade Enterprises prioritise the well-being of producers, workers, and the environment. They strive for a balance between financial success and ethical responsibility, recognising that long-term profitability is intricately linked to sustainable practices and positive social outcomes.
WFTO HAS A HOLISTIC APPROACH
Fair Trade Enterprises embrace a holistic approach that extends beyond profit maximisation. It recognises that social, environmental, and economic factors are interconnected and must be addressed collectively.
WFTO IS ALIGNED WITH THE SDGs
Fair Trade Enterprises are deeply aligned with the Sustainable Development Goals (SDGs), as their principles and practices contribute to the broader movement of systemic change. Our 10 Fair Trade Principles are not isolated efforts but are interconnected with the larger vision of creating a more sustainable and equitable world.
FAIR TRADE IS NOT CHARITY
As ethical entrepreneurs driven by a vision for a fair, equal, and inclusive economy, we prioritise doing business that benefits both people and the planet. Fair Trade, at its core, is not about charity. It is a transformative approach that challenges traditional notions of commerce.
FAIR TRADE BUSINESS MODELS NEED TO HAPPEN GLOBALLY
Fair Trade business models transcend geographical boundaries and call for a transformation of the entire global and local economies. They encourage entrepreneurs, consumers, and policymakers to prioritise social and environmental responsibility, fostering a more equitable and ethical approach to commerce on a global and local scale.
WFTO IS FOR LOCAL ECONOMIES
Fair Trade Enterprises actively encourage the development of strong local economies. North to North, South to South markets are crucial in creating an economy less dependent on import-export trade relationships. By supporting Fair Trade Enterprises, citizens contribute to the resilience and sustainability of local economies, fostering self-sufficiency, and economic justice at the grassroots level.
FAIR TRADE IS ECONOMICALLY VIABLE
Rather than solely focusing on maximising profits at any cost, Fair Trade Enterprises prioritise the well-being of producers, workers, and the environment. They strive for a balance between financial success and ethical responsibility, recognising that long-term profitability is intricately linked to sustainable practices and positive social outcomes.
What is a Fair Trade Enterprise?
Fair Trade Enterprises come in different shapes and sizes – no matter how big (or small!): they may be small-scale cooperatives of artisans or farmers, working with individuals and communities through collective action. Others may be larger companies that have embedded our 10 Fair Trade principles into their operations, ensuring that fair practices, both environmentally and socially, are upheld throughout their supply chains.
Essentially, a Fair Trade Enterprise is a catalyst for positive impact.
The Fair Trade business models go beyond conventional business: we embrace an alternative approach that prioritises social and environmental impact alongside financial success. Unlike traditional profit-driven models, Fair Trade Enterprises have a triple bottom line: people, planet, and sustainable profit. By demonstrating the viability of a business model that values social and environmental outcomes alongside economic success, Fair Trade Enterprises inspire and encourage other businesses to adopt similar practices. Together, they contribute to a more equitable, sustainable, and socially responsible global economy, while saying a strong no to profit “at all costs”.
Media
Fashion Trends Training
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- Zoom
AI Tools Training
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- Zoom
Messe Frankfurt 2026 (Ambiente & Christmas World)
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- Frankfurt, Germany
Value Chain Management Webinar
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- Zoom
EU Deforestation Regulation (EUDR) Webinar
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- Zoom
Sustainable production & Consumption Webinar
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- Zoom
Gateway to Fair Trade Fashion: Export Readiness 101 training (Session 2) with Hisham El Gazzar
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- Zoom
Export Readiness 101 training (Session 1) with Hisham El Gazzar
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- Zoom
WFTO 36th Anniversary Celebration Webinar
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- Zoom
Fashion Events Calendar 2025 / 2026
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- Global
World Environment Day (June)
#BusinessRevolution
International Fair Trade Charter (September)
Justice through the Fair Trade business model: Made For a Woman’s Holistic Approach
Stitching Together A Sustainable Future For Refugees: Silaiwali & Fair Trade
