- Liquid Death is a legend because the team turned regular bottled water into a $1.4 brand through creative marketing. Similar to Apple, they challenged consensus. For starters, LD put plain water in 16.9 oz aluminum cans with fancy artwork so drinking water looked like holding anI’ve always approached business like an engineer. It worked like charm every time. Until recently. 1. Reverse-engineer the industry 2. See how value is created 3. Ship this value to the people who care Alas, the recipe that worked like magic, no longer cuts through the noise.
- I’ve always approached business like an engineer. It worked like charm every time. Until recently. 1. Reverse-engineer the industry 2. See how value is created 3. Ship this value to the people who care Alas, the recipe that worked like magic, no longer cuts through the noise.Alcatel dominated the ADSL chipset and equipment market in the 90s. But even millions of users didn't save the company from oblivion. Once the spinal cord of the internet, the company was rejected by the market. My interpretation is that investors and consumers couldn't care
- It’s sad to see people leave crypto. Over the past year, the fluctuations have been all too palpable. I've had a great number of tete-a-tete chats where entrepreneurs and investors poured out how squeezed they feel by the industry. You probably have friends and colleagues who
- I was tracking protocol revenues across the blockchain industry, and the numbers felt completely wrong. Almost two decades after launch, the "Bitcoin company" generates $40M to $60M annually in transaction fees paid to miners. At the market cap of $1.3T When you subtract miner
