The FDA's authorization of four new on! nicotine pouch products demonstrates the progress that can be achieved through science, persistence and engagement with the regulatory process.
As the FDA noted, its “evaluation found that these new products contain lower levels of most
Today, the FDA authorized the marketing of 4 new nicotine pouches made by Helix Innovations LLC, under the “on!” brand name: Rich Berry 2 mg, Cappuccino 2 mg, Cappuccino 4 mg, and Autumn Spice 2 mg. fda.gov/tobacco-produc…


