The marketing it was doing worked well, but only for a human audience. The brand needed different approaches to ensure it was picked up by the AI platforms. buff.ly/xYwCYuH
Digiday
@Digiday
Authority, insight, and honesty on digital media and marketing.
- Monks is considered a leader in AI marketing services, but “exploding” use of AI tokens poses difficult questions for execs focused on keeping costs down. buff.ly/clagBWB
- Perplexity has blocked Time’s markdown agent ads from influencing its AI system. buff.ly/5M730Ca
- Butler/Till is expanding its agentic media buying tests, highlighting the challenge of adapting AI to different client needs. buff.ly/XXS4TDb
- The Audigent brand is gone. So, increasingly, is the idea of curation as a category. buff.ly/U8JB7bR
