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IAB Europe
@IABEurope
IAB Europe is the European-level association for the digital marketing and advertising ecosystem.
Brussels
iabeurope.eu
Joined March 2009
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    IAB Europe
    @IABEurope
    Aug 4
    Retail Media has built its reputation on performance. CTV could help it go full funnel. 📺 In the latest IAB Europe Retail Media Roundtable Podcast, our Marie-Clare Puffett speaks with Jason Wescott of WPP Media and Rahul Sharma of Moloco about combining shopper data with CTV’s
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    IAB Europe
    @IABEurope
    Aug 3
    The creator economy is growing up. On 16th September, IAB Europe will bring platforms and industry experts together to explore how we strengthen trust, transparency and accountability across Europe’s creator ecosystem. Register your interest: bit.ly/4xi0R1V
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    IAB Europe
    @IABEurope
    Aug 3
    AI is moving fast. Industry consensus is not. Join The Great Debate: AI on 10 September for new research, Oxford-style debates and live voting on agentic advertising and AI-generated creative. 📍 Paris for members 💻 Online for all bit.ly/4cfr1dC
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    IAB Europe
    @IABEurope
    Jul 30
    Publishers may be measuring their audiences against the wrong benchmark. In our latest guest member blog, Aleks Polubinski of AUDIENCES examines “scale imposter syndrome” and why publishers risk undervaluing their authenticated audiences when they compare themselves with
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