Hot take: subscriber count is the most overrated number on YouTube.
I spent a decade optimizing for subs. In licensing we barely look at them. We look at monthly views, watch time and how deep the library goes.
Some of the best earning channels we work with are ones nobody
TV solved something 60 years ago that creators still have not.
A show airs once in prime time, then spends decades earning in reruns. Syndication built half of Hollywood. Friends reportedly still makes about a billion a year, 22 years after it ended.
YouTube never built a rerun
Last week I posted about a channel we grew from 1M to 7M monthly viewers with content they already had. My DMs have not been quiet since haha.
Everyone asks the same question: what did you actually do?
No magic. Three levers:
1. Language. The same library, published natively
MrBeast just dropped a video where he hides from 100 cops. Fun video, but the thumbnail is the real masterclass.
Same image everywhere, except the cop car changes based on your country and language. The biggest creator on earth is localizing his covers now.
Meanwhile most
