Is AI set to transform the market research process? @madebymonks_ set out to answer this question with the MMA, Kraken, the NFL, and other organizations through a series of experiments to test the validity and precision of these new approaches. #shapethefuture
MMA's CAP is driving dramatic marketing impact by leveraging hyper-personalization. Of the eight experiments so far, the average boost in performance is 2.5x. @gregstuart and Rex Briggs presented results from Shell and MLB at the MMA CMO & CEO Summit today. #shapethefuture
What are the five ways marketing with never be the same because of GenAI? And how do you prepare?
@shellypalmer spoke at the MMA CMO & CEO Summit to answer this question and help marketers be prepared for the future. #shapethefuture