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Marketing + Media Alliance
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@MMAglobal

Marketing + Media Alliance

@MMAglobal
The Marketing + Media Alliance unites CMOs & Tech/Media/Platforms globally to advance marketing’s impact & business value. Join the Alliance
New York
mmaglobal.com
Joined April 2009
4,013
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  • @MMAglobal
    Marketing + Media Alliance
    @MMAglobal
    Oct 20, 2025
    The smartest focus group in marketing is now its best-looking. ​Join the Alliance. mmaglobal.com
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  • @MMAglobal
    Marketing + Media Alliance
    @MMAglobal
    Oct 17, 2025
    The smartest focus group in marketing is now its best-looking. ​Join the Alliance. mmaglobal.com
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    00:00
  • @MMAglobal
    Marketing + Media Alliance
    @MMAglobal
    Jul 23, 2024
    Is AI set to transform the market research process? @madebymonks_ set out to answer this question with the MMA, Kraken, the NFL, and other organizations through a series of experiments to test the validity and precision of these new approaches. #shapethefuture
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  • @MMAglobal
    Marketing + Media Alliance
    @MMAglobal
    Jul 23, 2024
    MMA's CAP is driving dramatic marketing impact by leveraging hyper-personalization. Of the eight experiments so far, the average boost in performance is 2.5x. @gregstuart and Rex Briggs presented results from Shell and MLB at the MMA CMO & CEO Summit today. #shapethefuture
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  • @MMAglobal
    Marketing + Media Alliance
    @MMAglobal
    Jul 23, 2024
    What are the five ways marketing with never be the same because of GenAI? And how do you prepare? @shellypalmer spoke at the MMA CMO & CEO Summit to answer this question and help marketers be prepared for the future. #shapethefuture
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