I run a 50-person company that has done $55M in revenue. I also run a team of AI agents. Not a metaphor. An actual team that helps me build products, manage operations, and ship faster than should be possible.
Five years ago, on August 3, I opened Supliful’s first warehouse in Denver.
COVID was still making travel complicated. The U.S. ambassador to Latvia emailed a confirmation to me that I could travel to the U.S. to get it open.
I landed in Denver with two weeks to build something
I manage 50 people across Latvia, the Philippines, and Denver.
Most of them have never met each other in person. I run standup calls where one person just woke up and another is about to go to sleep.
Founder podcasts love talking about culture. They never mention that real
Our top selling brand on Supliful was making cancer claims on their supplements.
We cut them. That month our revenue dropped 18%.
Board asked if we had a plan to replace it. I said no. I said we are not a platform that lets people sell hope to cancer patients.
That decision
Founder vulnerability is not useful by itself.
I tried it. 304 impressions. 3 engagements.
Then I shared a hard operating number, the margin pressure behind it, and the operating lesson. About 3,000 impressions. 83 engagements.
Honesty needs a receipt.