"Did the company decide this moment — or did somebody else decide it for them?"
That's the practical test for a leak, according to one CCO. PRNEWS breaks down everything communicators need to know 👇
prnewsonline.com/what-is-a-leak/
- “Job impacts” is passive language. And that matters. ESPN’s layoff memo shows how the words leaders choose can reveal whether anyone is willing to own the decision. The lesson for communicators: Say who made the call. prnewsonline.com/what-espns-lay…
- Amazon appeared in just 8.7% of AI-generated back-to-school shopping responses. Target and IKEA? Around 30% each. This week's PR Roundup also covers Lucky Charms winning RushTok and what eos's U.S. Open activation gets right about community engagement. buff.ly/4UXwxRp
- Air Canada’s crisis wasn’t just a language problem. It was a preparedness problem. The vulnerability was known. The scenario was foreseeable. The contingency wasn’t. Mitigation makes a risk smaller. Contingency prepares for when it shows up anyway. prnewsonline.com/the-crisis-air…
- "They knew I'd be willing to talk, because I was already talking." Reporters are stretched thin — and social media tells them exactly who to call. Dustin Siggins on the right way to turn social posts into news coverage for @PRNews 👇 buff.ly/3jRbnsN
