Three social media managers who'd never worked together landed on the same conclusion, independently.
We ran an experiment: one chocolate brand, 7 Instagram accounts, 3 run by people, 4 by AI, to see who'd actually do better. Same budget, same boosts, same shot at winning.
The
A social media management tool built for fast-moving marketing teams.💚 One place to create, approve & schedule content.
Joined April 2016
- A lot of teams think using AI for social media means stepping back and letting it run. That's backwards. We tested it: 3 social media managers vs 4 fully AI-run Instagram accounts. Same brand, same budget, same boosts. The AI accounts drafted fine. They just had no idea what to
- Everyone's got a take on whether AI can run social media better than a person. We decided to actually test it. One fictional chocolate brand. 7 Instagram accounts. 3 run by real social media managers, 4 run entirely by AI (ChatGPT and Claude). Same budget, same boosts, same 9

