Prada’s continuous exploration of material expression finds its synthesis in Prada Antique, where the surface becomes a site in which time, craftsmanship, and perception converge.
Prada Aimée, Prada Explore, and Prada Route articulate distinct interpretations of the same
Interrupted narratives, open possibilities. Prada Ambassador Kelvin Harrison Jr. in "Simple Stories", the Prada Fall/Winter 2026 campaign.
Explore the Prada Fall/Winter 2026 campaign: tinyurl.com/5fhaph2v
Creative Directors: #MiucciaPrada and #RafSimons
Film Director:
Everyday gestures.
Prada Ambassador Chen Haoyu brings “Simple Stories” to life for the Prada Fall/Winter 2026 campaign.
Discover the campaign: tinyurl.com/32nay6fr
Creative Directors: #MiucciaPrada and #RafSimons
Film Director: #BarryJenkins
Campaign Creative Direction:
Impressions, memories, moments. Prada Ambassador Hunter Schafer in "Simple Stories", the Prada Fall/Winter 2026 campaign.
Discover more of the campaign: tinyurl.com/32nay6fr
Creative Directors: #MiucciaPrada and #RafSimons
Film Director: #BarryJenkins
Campaign Creative