What does “verifiable delivery” actually mean for a real world #DePIN advertising network?
For AdCentral, it starts with a simple idea:
If a screen says it played a campaign, there should be evidence of that activity.
What makes ad delivery verifiable?
For AdCentral, every campaign should leave evidence behind.
Device-signed telemetry shows which screen played the campaign and when.
That gives advertisers clearer proof of delivery and gives the network a stronger basis for settlement.
When
Why would AdCentral keep only 5%?
Because the model is designed to send most campaign value to the screens that delivered it and recycle another portion back into the network.
We explain the thinking here 👇