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Intentwise - Amazon Ad Optimization Platform
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Intentwise - Amazon Ad Optimization Platform

@intentwise
Intentwise empowers you with insights, automation, and expertise to maximize your ad spend on Amazon and Walmart Connect. Book a demo: intentwise.com
Chicago, IL
intentwise.com
Joined March 2016
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  • user avatar
    Intentwise - Amazon Ad Optimization Platform
    @intentwise
    Apr 21, 2023
    Did you know that Walmart gives you more control over where your sponsored ads are placed than Amazon does? We outlined a few of the key differences to know:
    intentwise.com
    Comparing Walmart vs. Amazon Sponsored ads
    Walmart is the newer player in the retail media world. But its sponsored ad products offer customization tools that Amazon's don't.
  • user avatar
    Intentwise - Amazon Ad Optimization Platform
    @intentwise
    Apr 17, 2023
    With the rise of Amazon Marketing Cloud, it’s now easier than ever to give multiple ads credit for a sale. But is multi-touch attribution just hype?  The honest answer: It depends.
    intentwise.com
    Is investing in multi-touch attribution worth it?
    Multi-touch offers a more dynamic way to measure the success of an ad. But it is only a good investment when it unlocks overlooked wins.
  • user avatar
    Intentwise - Amazon Ad Optimization Platform
    @intentwise
    Apr 14, 2023
    Did you know? Amazon's attribution windows can be as short as 7 days or as long as 28 days. Here's our breakdown of how Amazon credits an ad with a sale:
    intentwise.com
    Explained: How does Amazon attribute ad sales?
    Whether Amazon will credit your ad with a sale depends a lot on the ad format you choose. But Amazon Marketing Cloud gives you more options.
  • user avatar
    Intentwise - Amazon Ad Optimization Platform
    @intentwise
    Apr 11, 2023
    Ever wanted an easier way to group your ad metrics—like, say, to track performance on the brand level? Good news: We have a new tool that makes grouping campaigns simple.
    intentwise.com
    How to group ad campaigns for deeper analytics
    Amazon only provides aggregated data at the campaign level. But there's a simple way to group your ad campaigns by brand, price, and more.
  • user avatar
    Intentwise - Amazon Ad Optimization Platform
    @intentwise
    Apr 10, 2023
    You may have heard that Amazon is beginning to label products with high return rates. That makes it extra important to monitor your product return data. Here’s how you can stop on top of your return rates, and stay alert when there’s a sudden change:
    intentwise.com
    How analytics can prevent Amazon's "Frequently Returned" label
    Amazon is now warning customers about products with high return rates. Here's how brands can ensure this doesn't happen to them.
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