Nik Sharma

@mrsharma

"The DTC Guy" | Sold @SharmaBrands | Creator @workweekinc | Get smarter with my free weekly DTC newsletter (100k+ readers): nik.co/email

New York, NY

Born June 28

Joined July 2012

Pinned
Nik Sharma
@mrsharma
Jul 16
Well, it feels like Twitter is back so let me re-introduce myself: - Started Sharma Brands where we launched & worked with some amazing brands (Jolie, Feastables, POV Beauty, Parachute Home, etc.) - Sold Sharma Brands in October 2025, and had the itch to get back to building,
Nik Sharma
@mrsharma
Aug 25
Anyone else put their agents to work before going to sleep?
Nik Sharma
@mrsharma
Aug 24
I’m a power user of AI. I don’t use it to ask questions. I’ve figured out how to integrate it within almost all my workflows and my team. I have 20+ AI agents that my team interacts with and uses, from every platform we use, all in Slack for easy messaging. My most used ones:
Paid partnership
Nik Sharma
@mrsharma
Aug 21
The most useful AI thing I did this month was sitting down with another DTC operator for 3 hours and building agents together. No conference, no agenda, just two laptops and one problem to solve. I'm calling these "AI jams" and honestly they're the highest-ROI thing in my
Nik Sharma
@mrsharma
Aug 18
I have a lot of respect for anyone building in the consumer AI space… But why is everyone so excited about these assistant apps that are basically just a black box? They’re essentially a Hermes agent with skills to be a better assistant … why not just build that for yourself
brett goldstein
@thatguybg
Aug 18
if you’re not botmaxxing what are you even doing?