THEY OBEY® / Saul Steinberg. 1956, NYC.
THEY OBEY has worked with the visual language of Saul Steinberg on a new piece for 2026. The design draws from Steinberg’s 1956 linework, based in NYC—distilled identity, distortion, and expression—reimagined through a modern streetwear
Authority without announcement.
They Obey® introduces SS26 — a study in restraint, symbolism, and street dominance. Monochrome hoodies, atmospheric imagery, and bold typography create a uniform for the quietly powerful. This is not just clothing — it is presence.
Out now.