Mobile Game Marketing Agency
STRATEGIC GROWTH FOR MOBILE GAMES
We grow your game’s user base and revenue through effective user acquisition, ASO, high-performing creatives, and monetization optimization.
Trusted by the mobile gaming industry
AppAgent by the Numbers
YEARS in business
games supported
countries served
CLUTCH RATING
Creative hit rate
Behind these numbers are mobile gaming studios that scaled spend, lowered acquisition costs, unlocked new audiences, and grew revenue. As a mobile game marketing agency, our services are built for games at every lifecycle stage, from soft launch through scaled growth to legacy title management.
THE PROBLEM
Scaling a mobile game
in 2026 is hard. why?
Creative
struggles
- Creative performance plateaus with no clear way forward
Implementing the right strategy for the game’s lifecycle stage
- Creative fails to scale or reach new audiences
Internal Challenges
- Limited resources to meet creative volume demands
- Gaps in specialised expertise that limit performance
Lack of external industry perspective limits growth
Acquisition Difficulties
- Losing out to more established titles
Core UA channels are underperforming
- Uncertainty about user acquisition profitability
THE SOLUTION
Gameplanâ„¢
You hire us to solve big problems. To do that, we first need to understand the challenges you’re facing and identify which levers will have the greatest impact on growth. GamePlan™ answers these critical questions:
How can I ensure my launch is successful?
What creative strategy will cut through the noise?
Do I have the right data setup and KPIs to evaluate success?
How do I scale while maintaining a healthy margin?
Which kinds of creatives make the most sense to produce?
How can I come up with a growth strategy based on data?
Which unexplored opportunities am I missing?
How do I find and capitalize on winning ads faster?
How can I improve my team and internal processes?
Gameplanâ„¢ includes
Step 1
Mobile game Growth Audit
A diagnostic of your data and attribution setup, user acquisition, creative performance, monetization, and KPI frameworks.
step 2
Audience & Market Research
Player insights, target audience research, competitor analysis, and category benchmarks grounded in real market demand.
Step 3
Launch & Scale Strategy
A prioritized roadmap covering pre-launch planning, soft launch, creative directions, UA scaling, and sustainable mobile game growth.
how we work?
What’s the next step?
We always start with strategy, but we don’t stop there. Once GamePlan™ is completed, you can choose to execute it in-house, or continue working with us via AppAgent’s implementation programs.
Appagent’s implementation programs
Core growth and marketing services built around your game’s stage
Growth program
User Acquisition
UA and media buying across Meta, Google, TikTok, AppLovin, Apple Search Ads, and new emerging channels.
App Store Optimization (ASO)
Better rankings, visibility, and more organic installs on the App Store and Google Play.
Mobile Marketing Analytics
Attribution, KPI tracking, reporting and performance marketing analysis built for actionable insights.
Creative program
Creative Strategy
Market trends, game positioning, creative directions, messaging angles, testing frameworks, and performance insights.
UA Creative Production
Original video ads, gameplay creatives, playable ads, UGC, and hook development, plus creative localization and iterations.
App Store Assets
Icons, screenshots, trailers, and store creative optimized for conversion and discoverability.
revenue program
Ad Monetization Optimization
Improve eCPMs, fill rates, and monetization performance while protecting retention.
In-App Revenue Optimization
Optimize pricing, bundles, offers, and in-game economy systems.
Financial & Performance Guidance
Stage-gating, benchmarks, LTV forecasting, profitability analysis, unit economics, and revenue optimization.
The outcomes studios hire us for
BELLEMINT
+45% ROAS
YoY ROAS improved while scaling Bellemint’s global launch.
Starborne: Frontiers
2.4× IPM
Mobile-first concepts beat category benchmarks in user acquisition.
Game of Words
+544% USERS
Worldwide new users grew more than 6× through profitable paid acquisition.
Star Stable
+54% IOS CR
US App Store conversion improved significantly following App Store Optimization.
Pocket Paws
+215% UA SPEND
UA spend more than tripled while overall ROAS improved by around 45%.
why appagent
A growth agency for mobile games
Deep mobile gaming expertise helps us find growth opportunities that generalist agencies miss.
Built Only for Mobile gaming apps
Strategies shaped by real campaign data, game genre benchmarks, and player behavior across mobile gaming.
Senior Specialists From Day One
Work directly with senior strategists, creative leads, and growth experts — no junior handoffs or black-box reporting.
Strategy, Creative & UA Connected
Strategy informs creative, creative fuels acquisition, and performance data feeds back into every decision.
Proven Across Global Markets
Insights from scaling games across competitive categories, global audiences, and evolving UA ecosystems.
Client Testimonials
About
Strategically Led.
Creatively Driven.
Mobile Focused.
AppAgent is an award-winning growth and creative partner for top mobile game publishers.
SUBSCRIBE TO RECEIVE
MOBILE growth
INSIGHTS
FREQUENTLY ASKED QUESTIONS
What are the core services offered by AppAgent?
AppAgent runs three integrated programs for mobile gaming studios. The Growth Program covers user acquisition management, app store optimization, and tech and data setup. The Creative Program covers creative strategy and video, static, UGC, 3D, and playable ad production, plus app store assets. The Revenue Program covers ad monetization, in-app pricing optimization, LTV modeling, and ROAS forecasting.
How does AppAgent help new mobile games launch successfully?
A new mobile game needs a profitable funnel from day one, not a budget burned while trying to find one. The process typically begins with a soft launch in proxy geos on Android, where in-app events, creative directions, and platform economics get validated cheaply.
Why is AppAgent one of the leading mobile game marketing agencies?
Because results are measured against your P&L, not activity volume. AppAgent operates as a strategic growth partner that begins every engagement with GamePlanâ„¢ diagnostic that identifies where your highest-impact growth lever actually sits before UA budget is committed.
Can AppAgent help with both user acquisition and creative strategy?
Yes. The leverage comes from running them as one connected engine, not two siloed services.
What types of mobile game publishers does AppAgent work with?
Studios that take growth seriously, from enterprise publishers like Supercell, 505 Games, Goodgame Studios, and Pixel Federation, to category-leading indies like DreamLoft, Joyglitch, and Solid Clouds.
How long does it take to see results from mobile game promotion?
First signals of a successful marketing campaign appear in weeks; durable, compounding results come over months.
What is GamePlanâ„¢ and why does AppAgent require it first?
GamePlanâ„¢ is a strategic diagnostic that audits your game across user acquisition, ASO, creative, data, product, retention, and monetization to identify the biggest growth opportunities and build a prioritized roadmap.
Can we start with a pilot?
GamePlanâ„¢ is our pilot. To assess the quality of our work, explore our portfolio, case studies, or reviews on Clutch.
