Reveal Ad Spend

A free Chrome extension that turns the EU reach Meta publishes in its Ad Library into a ranking and a spend estimate.

Reveal Ad Spend application interface and features

About Reveal Ad Spend

Competitor research on Meta usually ends with a long scroll through the Ad Library and no idea which ads actually ran at scale. For ads delivered in the European Union there is a public clue: Meta reports their reach, a requirement of the Digital Services Act.

Reveal Ad Spend uses it. On each Ad Library results page the extension shows the EU reach on the card, lets you sort by it, and estimates spend from the CPM and frequency you set. Any ad can become a printable report with its creative, text and, where Meta gives it, the age, gender and country split of the EU audience.

The extension is free and unlimited; sign-in with a free account is required. Reach exists only for EU ads and spend is always an estimate.

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