See the Estimated Ad Spend of Every Ad in the Meta Ads Library
Reveal Ad Spend estimates what each ad cost from the EU reach Meta publishes, with your own CPM and frequency, right inside the Meta Ads Library. Sort ads by reach and download a report for any ad.
How do I see the reach of a Meta ad?
Open the Meta Ads Library (facebook.com/ads/library), pick an EU country and search a brand or keyword. With Reveal Ad Spend installed, click Analyze Ads: each ad card shows the EU reach Meta publishes under the Digital Services Act, and an estimated spend based on your CPM and frequency.
Read the full guide: how to see the reach of any ad in the Meta Ads Library →
Everything You Need to Analyze Meta Ads
Four tools built directly into the Meta Ads Library: sorting, EU reach, spend estimates and ad reports.
Sort by Reach
Instantly rank every ad on the page by EU reach. One click sorts everything. Eliminate manual parsing and spreadsheets - find top performers in seconds.
Real-Time Reach Data
After you click Analyze, the EU transparency reach published by Meta appears on each ad card. The extension opens the ad details for you: no digging through pop-ups.
Estimate Ad Spend
Enter your CPM and frequency. Reveal Ad Spend instantly calculates estimated spend for every ad on the page using the formula: (Reach ÷ 1000) × CPM × Frequency.
Download Full Ad Reports
After analysis, every ad gets a one-click PDF report. Each report includes the ad creative, EU reach, estimated spend, ad copy, headline, page name, and EU audience breakdown by age, gender and location. Ready to save, share, or upload to ChatGPT for deeper analysis.
Every Ad. Full Report. One Click.
After Reveal Ad Spend analyzes the Meta Ads Library, a download button appears on every ad card. One click generates a complete ad report - no copy-paste, no manual work.
- Ad creative image with direct link to Meta Ad Library
- EU Reach + Estimated Ad Cost (€) + CPM & Frequency used
- EU Audience Breakdown - age range, gender, location & reach per segment
- Full ad copy and headline extracted automatically
Reports open instantly in a new tab and are print-ready.
Compatible with ChatGPT, Claude, and any AI tool that accepts PDFs.
Up and Running in 3 Steps
From install to your first analysis in three steps.
Install the Extension
Add Reveal Ad Spend to Google Chrome from the Web Store and sign in with Google or with a free account. It takes less than a minute.
Open the Meta Ads Library
Navigate to facebook.com/ads/library and search for any brand, competitor, or topic targeting European markets.
See Reach. Sort. Estimate. Download.
Click Analyze Ads: the EU reach appears on each ad card as it is analyzed. Then sort all ads by EU reach, estimate spend, and download full PDF reports - all in one workflow.
Frequently Asked Questions
Everything you need to know about the Reveal Ad Spend Chrome extension.
Use the values of your own campaigns in the same niche and country whenever you can.
Frequency: without data of your own, Databox (March 2026) reports a median campaign frequency of 3.01, with stable top-performing campaigns around 2.21. A value between 1.5 and 3 is a reasonable starting point.
CPM: Pantheon estimates an average of €6.32 per 1,000 impressions across 25 EU countries (August 2025 to July 2026). Every country and niche: Meta ads cost in Europe.
Reveal Ad Spend is built by Pantheon
Reveal Ad Spend (formerly Reveal Reach) is a free tool by Pantheon, the ads intelligence platform for coaches, course creators, consultants and B2B services. Reveal Ad Spend shows you how many people in the EU an ad reached.
Pantheon starts from the ads that have been running in your market for months: it explains why they sell and helps you turn the same mechanism into ads for your own offer.
Discover Pantheon →Start Finding Winning Ads Today
Sort any Meta Ads Library search by EU reach, estimate spend and download a report for every ad. Free, inside the page you already use.
✓ Free, no limits · ✓ Free account · ✓ No credit card
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