LMCC26

LMCC26

Welcome to the 12th Annual Library Marketing and Communications Conference!
(Note: Registered attendees received Sched invitations on October 26, 2026.)

1:00pm CST

[Ticketed Pre-Conference] Tackling Censorship: Building Knowledge and Strategies for Communications Success Park View

4:30pm CST

Welcome Reception and Sponsor Showcase Grand Foyer DE Poetry Fox Grand Foyer DE

6:00pm CST

Dine-Around: 360 STL Downtown 360 STL Downtown Dine-Around: Brewhouse Historic Sports Bar Brewhouse Historical Sports Bar Dine-Around: Clark Street Taphouse + Grill Clark Street Taphouse and Grill Dine-Around: Landry's Seafood House Landry's Seafood House Dine-Around: Old Spaghetti Factory Old Spaghetti Factory Dine-Around: Over/Under Bar and Grill The Over/Under Bar & Grill Dine-Around: Pieces: The St. Louis Board Game Bar & Restaurant Pieces: The St. Louis Board Game Bar & Restaurant Dine-Around: Rosalita’s Cantina Rosalita's Cantina Dine-Around: Salt + Smoke Salt + Smoke Dine-Around: Schlafly Tap Room Schlafly Tap Room Dine-Around: Sugarfire Smokehouse Sugarfire Smoke House Dine-Around: The Train Shed The Train Shed at Union Station

7:00am CST

Name Badge Pickup Grand Foyer DE

7:30am CST

Light Breakfast: Day 1 Grand Foyer DE Sponsor Showcase Grand Foyer DE

8:00am CST

Networking Commons Mills Studio 4 Quiet Room Mills Studio 8

8:45am CST

Opening Remarks: Day 1 Grand BallroomMaria Atilano

9:00am CST

Keynote: Community Engagement: Leveraging Social Media and Partnerships to Reach New Audiences Grand BallroomMelissa Howard • Fawn Siemsen-Fuchs • Joseph McMahon

10:00am CST

ROUNDTABLE: Giveaways: An Essential Part of an Effective Marketing Strategy Mills Studio 6Angela Kwan • Raymi Felts-Damo Civic Lessons: Public Trust, Library Funding, and Communicating Value Grand FAmanda Donovan Creating a Graphic Design Grab Bag Grand AJohn Aloszka How to Turn 100: A Year's Worth of Social Media Content Celebrating the Centennial of Central Library Grand GHKeith Kesler • Krystal Ruiz WCAG Overwhelm! A Practical Guide to Preparing for Web Accessibility Grand BCCindy Khatri Swag Swap Park View

11:15am CST

ROUNDTABLE: From In-Kind to Major Gifts: Building a Corporate Sponsorship Program Mills Studio 6Brianna Haufman ROUNDTABLE: Using Data to Advance Equity Beyond Demographics Mills Studio 5Hilda Ringel From Reluctant to Rizz: Gaining Leadership Buy-In for Creative Library Marketing Trends Grand GHChloe Linger • Elise Aiello • Olivia Diel Off the Shelf: Turning the Library’s Strategic Plan into a Successful Communications Plan Grand FMelissa Cox Norris • Carly Fledderjohann So You Want to Start a Podcast… Grand AOla Gronski • Janette Derucki • Leah Gregory Social Like a Human: Creating Informative Yet Engaging Content Grand BCJohn Jackson • Emily Bradshaw • Grayson Kelly • Tanner Lewey • Nina Thornton

12:00pm CST

Therapy Dogs: Dogs on Duty Prefunction

12:15pm CST

Lunch Day 1 Grand Ballroom

1:30pm CST

ROUNDTABLE: From Classroom to Campaign: Building High-Impact Library Marketing Internships Mills Studio 6Kelsey Sweet Library Besties: Spreading the Love Through Email Marketing Grand AAlissa Williams • Tracey Lane • Trente Arens Live at the Library: Music, Outreach, and Community Grand GHIriana Lonon No Hacks, No Hustle: 10 Social Media Practices That Actually Work for Libraries Grand FPaul Wellington • Angela Hursh Your Untapped Superpower: Turning Every Interaction into a Marketing Moment Grand BCMeghan Kowalski

2:30pm CST

Beverage Break: Day 1 Grand Foyer DE Peer Award Nominee Posters and Voting Grand Foyer ABC

3:00pm CST

ROUNDTABLE: Fonts, Flyers & First Impressions: Flyer Workshop Mills Studio 6Katie Rothley Beyond One-Off Partnerships: Building a Strategic Community Engagement Framework for Libraries Grand GHSandra Lopez Game On: Gamification and Marketing Strategies for Library Orientations Grand AAbigail Pakula Let Your Mascot Run Amok! An Actually Fun Way to Grow Your Brand. Grand BCTimothy Decker Old School On Purpose: Designing Internal Newsletters That Library Staff Actually Read Grand FNatalie Browning

6:00pm CST

Creative Connections! Tabletop Games and BYO Craft Mills Studio 6

Dine-Around: 360 STL Downtown 360 STL Downtown Dine-Around: Brewhouse Historic Sports Bar Brewhouse Historical Sports Bar Dine-Around: Clark Street Taphouse + Grill Clark Street Taphouse and Grill Dine-Around: Landry's Seafood House Landry's Seafood House Dine-Around: Old Spaghetti Factory Old Spaghetti Factory Dine-Around: Over/Under Bar and Grill The Over/Under Bar & Grill Dine-Around: Rosalita’s Cantina Rosalita's Cantina Dine-Around: Salt + Smoke Salt + Smoke Dine-Around: Schlafly Tap Room Schlafly Tap Room Dine-Around: Sugarfire Smokehouse Sugarfire Smoke House Dine-Around: The Train Shed The Train Shed at Union Station

7:00am CST

Sponsor Showcase Grand Foyer DE

7:30am CST

Light Breakfast: Day 2 Grand Foyer DE

8:00am CST

Networking Commons Mills Studio 4 Quiet Room Mills Studio 8 Swag Swap Park View

8:45am CST

Opening Remarks: Day 2 Grand BallroomMaria Atilano

9:00am CST

Keynote: The Human Edge: What AI Can't Do for Your Library Grand BallroomKiosha Boyles

10:00am CST

ROUNDTABLE: Partnering with Libraries Inside and Out Mills Studio 6Jillian Eslami All Aboard! Make an Impact with Regional & Collaborative Ads Grand ACindy Khatri • John Kokoris Design for Beginners: Just Because you Can(va), Doesn't Mean you Should Grand GHKristen Blount Levity at the Library: Using humor and unexpected tactics to promote your library Grand BCHeather Feenaughty We’re Online! Now What?: Tools to Build and Maintain Your Library’s Social Media Presence Grand FCasey Sennett

11:15am CST

ROUNDTABLE: Strategically Using Resources and Actually Doing More With Less Mills Studio 6Michelle Neuffer Bringing Voices Together: Adapting a Statewide Library Campaign Grand FAmy Mitchell • Elizabeth Tomev • Tovah Anderson • Deb Marett Changing Minds, Not Just Platforms: Lessons From an Intranet Transformation Grand ATessa Gatz, MA • Darian Berdysz • Holly Cooper Extreme Makeover: Library Marketing Edition Grand GHApril Harder • Trenton Smiley • Katie Rothley • Peter Velikonja Our Powers Combined: Making the Most of the Communications Director/Library Worker Relationship Grand BCApril Hines • Alex Avelino

12:15pm CST

Lunch Day 2 Grand Ballroom

1:30pm CST

ROUNDTABLE: Community Engagement that Reaches New Audiences - Peer Success Stories Mills Studio 5Tara Roe • Keith Kesler • Kelsey Sweet ROUNDTABLE: No More Crickets: Internal Communication That Sparks Engagement Mills Studio 6Evelyn Berry Beyond Attendance: Turning Event Visitors into Long-Term Community Supporters Grand AStephanie Rizza It’s Dangerous to Go Alone, Take This: How to Start a Content Creators Team At Your Library Grand BCBrittany Schaaf One Library, Many Platforms: Building a Sustainable Web Content Strategy Grand FSarah Jenkins Video Storytelling: Capture and Share Meaningful Stories Using a Smartphone Grand GHLeigh Andrus • Trinity Murphy

2:30pm CST

Beverage Break: Day 2 Grand Foyer ABC

3:00pm CST

ROUNDTABLE: An Audit Today Keeps the Social Media Doctors Away Mills Studio 6Arielle Baquol • Tanner Lewey Creating Accessible PDFs in Canva: Making Your Documents Work for Everyone Grand FGabriela Denton Leveling Up Your Community Partnerships Through Marketing & Engagement Grand BCHana Tucker • Alex Barr Visual Storytelling for Seasonal Library Programs Grand ABrian Strand • Vitor Bastos Your Librarian Recommends: Building Your Brand with Books Grand GHSavannah Dorsett-Jones • Angela Hursh

4:15pm CST

LMCG Open House Grand A

4:30pm CST

Library Tour: St. Louis Public Library St. Louis Public Library

6:00pm CST

Dine-Around: 360 STL Downtown 360 STL Downtown Dine-Around: Brewhouse Historic Sports Bar Brewhouse Historical Sports Bar Dine-Around: Clark Street Taphouse + Grill Clark Street Taphouse and Grill Dine-Around: Landry's Seafood House Landry's Seafood House Dine-Around: Old Spaghetti Factory Old Spaghetti Factory Dine-Around: Over/Under Bar and Grill The Over/Under Bar & Grill Dine-Around: Pieces: The St. Louis Board Game Bar & Restaurant Pieces: The St. Louis Board Game Bar & Restaurant Dine-Around: Rosalita’s Cantina Rosalita's Cantina Dine-Around: Salt + Smoke Salt + Smoke Dine-Around: Schlafly Tap Room Schlafly Tap Room Dine-Around: Sugarfire Smokehouse Sugarfire Smoke House Dine-Around: The Train Shed The Train Shed at Union Station