Thinking

Why soil is the original creative medium of nearly everything we create. At the core of our mission at Made Thought is a belief that creative responses to the challenges of the future require radical rethinking. We need to look for answers everywhere. So why not start with what’s under our feet?

Cleaning up and cutting through in an industry once rife with misinformation. Amelia Baerlein co-founded CBD brand Apothem Labs in 2018 to create transparency in a category that was then murky at best. Here she tells us about their journey so far.

At some point, the word ‘problem’ became a problem. Our time and energy became increasingly used for finding positive spin rather than facing facts. At Made Thought, we have always seen real progress as the product of a direct approach: problems become no longer just problems but beautiful constraints.

Made Thought began, in 2000, at a crossroads of the digital and the physical. We had survived the phantom threat of the Millennium Bug and were still innocent of Wikipedia and the iPod, whose imminent launches would shape the digital futures of information and culture. The path ahead was not lit brightly.

Everyone has their take on AI. It’s a glowing beacon of the future. It’s the end of civilisation as we know it. To Design Director Gian-carlo Lacanilao, it’s a bright prospect for anyone working in the creative industry. We just need to see beyond the doomsday predictions to understand the opportunity that it really is.

We declared it proudly in the first issue of our magazine, To Think: we’re proud overthinkers. We obsessively consider every part of the process.