Tealium

The Customer Data Orchestration Platform for Modern Enterprises

One platform to collect, orchestrate, and activate customer data across real-time, cloud-first, and hybrid architectures, with identity, consent, and AI governance built in.

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Trusted by 850+ Enterprise Customers.

Every Company Wants an AI Strategy. Most Are Still Fixing Their Customer Data Strategy.

Marketing pulls one version of the customer. Service sees another. AI models train on a third. Audiences rebuild themselves in every tool that touches them. Consent decisions scatter across vendors.

Every team wants the same customer truth, delivered in the shape their work requires, and no stack delivers it natively.

Tealium Is the Layer Where Customer Data Becomes Action.

Tealium collects customer data from every source. Resolves identity into one persistent profile. Enriches events with behavioral, transactional, and AI context. Enforces consent at capture and through every activation. Routes the result to the model, the channel, the warehouse, or the agent that needs it.

Real-time, on a trigger, or on a schedule.

The Fundamentals of Customer Data Orchestration

Modern customer data has outgrown the shapes it was once asked to fit.

It has to move in real time and on a schedule. It has to stay governed through every hand-off. It has to feed AI without breaking compliance. And it has to work across the warehouse you already own, not replace it.

Orchestration

Orchestration that runs in real time, not bolted onto a batch architecture.

Context

Context that reaches models and agents already structured, identity-resolved, and consented.

Clean Data

Data you can trust at every step because governance is embedded.

Flexible Architecture

An architecture flexible enough to meet your data where it lives, whether that is Tealium-managed, warehouse-native, or both.

One Platform. Every Customer Decision.

Where AI Gets Its Best Data

AI is only as smart as the customer data behind it. Tealium gives models, agents, and decisioning systems the real-time, consented context that turns predictions into action before the moment passes.

Feed Models What They Actually Need

Identity-resolved, consented event streams delivered to AWS Bedrock, Vertex AI, OpenAI, SageMaker, or any custom endpoint in real time.

Activate What Models Return

Predictions, scores, and recommendations push into 1,300+ destinations the moment they return.

Give Agents Governed Access

Agent frameworks query unified profiles and consent state through MCP, with action paths that run through the same governed connectors the rest of the platform uses.

Run AI Where Users Work

Configuration notes, natural-language attribute search, and a managed classification agent that labels intent and sentiment inside the event stream.

Built for Every Team That Runs on Customer Data

Marketing

Data & Analytics

AI & Engineering

Privacy & Compliance

Ship Personalized Experiences at Customer Speed

Unified profiles, live audiences, real-time triggers, and activation to paid, owned, and earned channels from one platform.

Governed Pipelines and Clean Warehouse Feeds

Collect once, standardize at the source, stream to Snowflake, BigQuery, Databricks, or Redshift, and activate modeled data back out.

Trusted Data for Every Model and Agent

Real-time event streams with identity, consent, and audience context. Model integration and MCP-compatible agent access out of the box.

Consent Enforced Structurally, Not Bolted On

Consent at capture. Consent orchestration across event-level activations. HIPAA BAAs, SOC 2, ISO 27001 & 27018.

Built for Enterprises. Proven by Results.

See more customer stories →

22%

incremental conversion from AI-driven next-best-offer decisions

“We were given early access to Snowpipe Streaming, and it’s been a game-changer. It lets us stream in Tealium events and enrich them in real time inside Snowflake—no more waiting for a batch run.”

Scott Kempster, MarTech Chapter Lead, Spark New Zealand

Read the case study →

54%

More Call-to-Lead Conversion

Real-time identity resolution and activation drove measurable engagement lifts in a regulated financial-services environment.

Read the case study →

15%

uplift in reach by integrating Tealium with the company’s CRM.

“The best thing about working with Tealium is their culture. We really enjoy working with the team. They know exactly where they’re aiming. They engage as a partner rather than a vendor.”

Niall Keating, Head of Data Solutions, Sportsbet

See How Gaming Leaders Drive Revenue with Tealium →

Your Data. Your Demo.

See the Platform in Action.

Walk through a live customer-data-to-decision-to-activation flow on your own stack with a Tealium architect.

Get a Demo Launch a Self-Guided Demo

The Customer Data Orchestration Platform for Modern Enterprises

One platform to collect, orchestrate, and activate customer data across real-time, cloud-first, and hybrid architectures, with identity, consent, and AI governance built in.

Trusted by 850+ Enterprise Customers.

Every Company Wants an AI Strategy. Most Are Still Fixing Their Customer Data Strategy.

Tealium Is the Layer Where Customer Data Becomes Action.

The Fundamentals of Customer Data Orchestration

Modern customer data has outgrown the shapes it was once asked to fit. It has to move in real time and on a schedule. It has to stay governed through every hand-off. It has to feed AI without breaking compliance. And it has to work across the warehouse you already own, not replace it.

Orchestration

Context

Clean Data

Flexible Architecture

One Platform. Every Customer Decision.

Collect Trusted Data Everywhere

Unify Identity and Profiles

Orchestrate Decisions in Real Time

Activate From the Cloud or in the Moment

Power AI With Governed Context

Enforce Consent Across Every Data Path

Where AI Gets Its Best Data

AI is only as smart as the customer data behind it. Tealium gives models, agents, and decisioning systems the real-time, consented context that turns predictions into action before the moment passes.

Feed Models What They Actually Need

Activate What Models Return

Give Agents Governed Access

Run AI Where Users Work

Built for Every Team That Runs on Customer Data

Ship Personalized Experiences at Customer Speed

Unified profiles, live audiences, real-time triggers, and activation to paid, owned, and earned channels from one platform.

Governed Pipelines and Clean Warehouse Feeds

Collect once, standardize at the source, stream to Snowflake, BigQuery, Databricks, or Redshift, and activate modeled data back out.

Trusted Data for Every Model and Agent

Real-time event streams with identity, consent, and audience context. Model integration and MCP-compatible agent access out of the box.

Consent Enforced Structurally, Not Bolted On

Consent at capture. Consent orchestration across event-level activations. HIPAA BAAs, SOC 2, ISO 27001 & 27018.

Built for Enterprises. Proven by Results.

See more customer stories →

22%

incremental conversion from AI-driven next-best-offer decisions

“We were given early access to Snowpipe Streaming, and it’s been a game-changer. It lets us stream in Tealium events and enrich them in real time inside Snowflake—no more waiting for a batch run.”

Scott Kempster, MarTech Chapter Lead, Spark New Zealand

54%

More Call-to-Lead Conversion

Real-time identity resolution and activation drove measurable engagement lifts in a regulated financial-services environment.

15%

uplift in reach by integrating Tealium with the company’s CRM.

“The best thing about working with Tealium is their culture. We really enjoy working with the team. They know exactly where they’re aiming. They engage as a partner rather than a vendor.”

Niall Keating, Head of Data Solutions, Sportsbet

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See the Platform in Action.

Walk through a live customer-data-to-decision-to-activation flow on your own stack with a Tealium architect.

Submitted! Thank you!

Modern customer data has outgrown the shapes it was once asked to fit.

It has to move in real time and on a schedule. It has to stay governed through every hand-off. It has to feed AI without breaking compliance. And it has to work across the warehouse you already own, not replace it.

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