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Unique respondents sharing global perspectives that drive business decisions. Real voices, real insights.

67K+

Media mentions last year, showcasing data that drives meaningful conversations across industries and thought leadership.

Countries surveyed worldwide, combining global reach with deep local expertise to deliver comprehensive market intelligence.

The Six Types of AI Users

See how six distinct segments engage with AI, where there's a trust gap, and what it means for your next…
Sports Momentum Intelligence Report

A data-driven playbook for marketing executives.
The State of Pets 2026

Pets have moved to the center of American life – and the data proves it.
America’s World Cup Moment

How the 2026 FIFA Men's World Cup is reshaping soccer fandom - and what it means for brands.
The Algorithmic Aisle

How AI Will Change What Consumers Buy, Trust, and Ignore
AutoTECHCAST 2026

See which vehicle technologies are winning buyers in 2026.

Who We Are

The Harris Poll is a global market research and advisory partner. Our companies help organizations understand people, anticipate change, and act with confidence.

What We Do

Market Understanding

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We are continuously pulsing society for shifting marketplace signals.

Trends & Futures

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We use cultural insight and AI-powered intelligence to spot emerging trends.

Thought Leadership

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We turn data into research-backed narratives that shape moments and movements.

Product & Message

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We help brands optimize products and messaging by uncovering what truly resonates.

Brand & Reputation

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Our always-on custom brand and reputation tracking shows exactly where you stand.

Boomers are collecting Social Security. Gen X and millennials doubt it will be there for them

2 Harris Poll surveys for Athene and Nationwide reveal a growing generational divide.

Nick Lichtenberg Fortune October 7, 2026
Gen Z can’t control the future, so they’re paying witches and tarot readers to make it feel more manageable

Young adults are mixing church, manifestation, and tarot to build a sense of agency.

Tatiana Sataua Fortune October 4, 2026
America’s Health Care Workforce Is in Crisis

The Harris Poll’s 2026 Healthcare Workforce Barometer findings

Michellene Davis TIME October 4, 2026
Midwife Patients Struggle With Postpartum Mental Health: Survey

The Harris Poll's State of Maternal Health in America 2026 report findings

Jenni Fink Newsweek September 30, 2026
Rising costs are changing how Americans give back

The Harris Poll study commissioned by Kiva findings.

Betty Lin-Fisher USA Today September 28, 2026
Learning With Purpose: Connecting Workforce Education Programs To Career Outcomes

EdAssist by Bright Horizons and conducted by The Harris Poll Research

Priya Krishnan Forbes September 25, 2026
Gen Z’s religious turn, the data center backlash and a ‘lack of consent’: how the youngest adults are winning battles the millennials lost

Explores how Gen Z’s renewed interest in religion opposition to AI data center expansion

Nick Lichtenberg Fortune September 24, 2026
Harris Poll Highlights Changing Reasons For Going To The Office

The Harris Poll/Logitech study finds need to create productive & purposeful workplaces<br />

Richard Whitman MediaPost September 18, 2026
The Double Bind: Why Ageism And Sexism Compound For Women After 45

The Harris Poll/Ruth AI showing a gender gap in AI use

Heather Asiyanbi Forbes September 17, 2026