Independent iOS studio · Perth, Australia

Health and fitness apps, built from real life.

Tiny Ideas makes focused iPhone apps for protein tracking, strength training for women 40+, progress photos, and plyometrics. Each one started as a problem we had ourselves.

Explore the apps Our story

4.7 average App Store rating

Our apps

Each app has its own guides, FAQ, and blog.

Proto

Protein and fiber tracker

Snap a photo of your meal and Proto's food AI estimates protein, fiber, calories, carbs, and fat in seconds. Protein first, no macro overwhelm.

4.6 67 ratings

StrongEra

Strength training for women 40+

Progressive strength training for women in perimenopause, menopause, and beyond. Build muscle and support bone health at home or in the gym.

4.7 115 ratings

Metamorph

Progress photo tracker

Take perfectly aligned progress photos every time, then turn them into before and after videos, GIFs, and side-by-side comparisons.

4.4 68 ratings

Springy

Plyometric training workouts

Quick, guided jump training workouts with audio cues and adjustable timers. Build power, balance, and support bone density in 5 to 15 minutes.

5.0 72 ratings

Overview
FAQ

Latest from our blogs

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Proto

How Much Protein Is in Greek Yogurt? Per Cup and 100 g

How much protein is in Greek yogurt per cup, per container, and per 100 g, how it compares with regular yogurt, and how to log it in Proto.

Oct 26, 2026

Proto

How Much Protein Is in Chicken Breast? By Serving

How much protein is in chicken breast per 100 g, per 4 oz, and per breast, cooked vs raw, plus how to log it from a photo in Proto.

Oct 26, 2026

Metamorph

How Long Does It Take to Build Muscle? A Realistic Timeline

How long does it take to build muscle? A realistic week by week timeline, why strength comes before size, and how photos help you see change.

Oct 26, 2026

StrongEra

Osteopenia vs Osteoporosis: What the Difference Means

Osteopenia vs osteoporosis explained: what your T-score means, how the two differ, and where strength training fits after a bone density scan.

Oct 26, 2026

StrongEra

Glute Bridge vs Hip Thrust: Which Should You Do?

Glute bridge vs hip thrust: how the two differ, which suits home or gym training, and how women over 40 can progress hip strength safely.

Oct 26, 2026

Proto

Protein Shake Before or After a Workout?

Should you drink a protein shake before or after a workout, and how many shakes a day makes sense? A simple look at timing, totals, and tracking.

Oct 19, 2026

Tiny Ideas co-founders Claire McGregor and Stuart Hall

Who we are

Two founders, scratching our own itch.

Claire McGregor and Stuart Hall also co-founded Appbot. Stuart has built apps since the early App Store, including Discovr Music and the original 7 Minute Workout. Claire is a former veterinarian who turned her osteoporosis diagnosis at 41 into StrongEra.

Tiny Ideas is where we build the apps we wish existed, with a focus on research, privacy, and doing one thing really well.

Read our story