OpenGov Blog

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Procurement

The Future Of Public Purchasing Will Be Shaped By AI

Financials

The Anatomy of ERP Implementation Success

Procurement

Procurement Drives Student Achievement

Permitting, Licensing, & Code Enforcement

Codes Keep Changing, Communities Still Expect Progress

Asset Management

Plow Smarter, Not Harder: The Data Behind Efficient Winter Operations

Permitting, Licensing, & Code Enforcement

The Case for a Unified Licensing and Revenue Platform

Artificial Intelligence

Prompt Engineering for Governments: Harnessing AI for Public Sector Innovation

Government App Builder

Unlocking Disaster Recovery Dollars: Best Practices for FEMA, HUD, and Beyond

Government App Builder

What’s Holding Back Your Grants Management Process (and How to Fix It)

Permitting, Licensing, & Code Enforcement

Alcohol Licensing Laws Are Old. Your Permitting Process Shouldn’t Be.

Procurement

What Government Must Do to Win Back Bids

Government Finance

When Support Breaks Trust: The Hidden Costs of Bad ERP Vendor Relationships

tag * ppcUrlCookiePart1 and ppcUrlCookiePart2 must be called — see bottom of script * Update ppcUrlCookiePart1 and ppcUrlCookiePart2 to match your querystring and form field names */ // Leave this as true to always use querystring values if they exist; // if no querystring, will attempt to get cookie values var ppcUseLatestValues = true; // Function to get cookie value function getCookie(param_name) { var i, x, y, cookie = document.cookie.split(";"); for (i = 0; i < cookie.length; i++) { x = cookie[i].substr(0, cookie[i].indexOf("=")); y = cookie[i].substr(cookie[i].indexOf("=") + 1); x = x.replace(/^\s+|\s+$/g, ""); if (x == param_name) { return unescape(y); } } } // Function to create cookie function setCookie(param_name, value, exdays) { var exdate = new Date(); exdate.setDate(exdate.getDate() + exdays); var c_value = escape(value) + ((exdays == null) ? "" : "; domain=opengov.com; path=/; expires=" + exdate.toUTCString()); document.cookie = param_name + "=" + c_value; } // Function to check if cookie exists and, if not, grab value from URL and store it function checkCookie(param_name, param_url_name) { var param_value = getCookie(param_name); if ((param_value != null && param_value !== "" && param_value !== "undefined") && ppcUseLatestValues === false) { // cookie exists and we don't want to overwrite } else { var pageURL = window.location.search.substring(1); var URLVariables = pageURL.split('&'); for (var i = 0; i < URLVariables.length; i++) { var parameterName = URLVariables[i].split('='); if (parameterName[0] == param_url_name) { param_value = parameterName[1].split("#")[0]; } } if (param_value && param_value !== "undefined") { setCookie(param_name, param_value, 365); } } } // Store UTM & gclid cookies from querystring function ppcUrlCookiePart1() { var param_names = [ 'utm_source;utm_source', 'utm_medium;utm_medium', 'utm_campaign;utm_campaign', 'utm_adgroup;utm_adgroup', 'utm_term;utm_term', 'utm_content;utm_content', 'gclid;gclid' // ✅ Corrected: looks for ?gclid= in URL ]; for (var i = 0; i < param_names.length; i++) { var param_object = param_names[i].split(";"); checkCookie(param_object[0], param_object[1]); } } // Grab cookie value for form injection function mGetCookie(param_name) { return getCookie(param_name); } // Fallback for non-Marketo forms (uses getElementsByName) function mCheckCookie(param_name, param_field_name) { var param_value = mGetCookie(param_name); if (param_value != null && param_value !== "" && param_value !== "undefined") { try { var obj1 = document.getElementsByName(param_field_name); obj1[0].value = param_value; return true; } catch (err) { return false; } } return false; } // Fallback injection for non-Marketo forms function ppcUrlCookiePart2() { var param_names = [ 'utm_source;utm_source', 'utm_medium;utm_medium', 'utm_campaign;utm_campaign', 'utm_adgroup;utm_adgroup', 'utm_term;utm_term', 'utm_content;utm_content', 'gclid;Google Click ID' ]; for (var i = 0; i < param_names.length; i++) { var param_object = param_names[i].split(";"); mCheckCookie(param_object[0], param_object[1]); } } // Helper to get gclid from either cookie or _gcl_aw function getGclid() { var direct = getCookie('gclid'); if (direct) return direct; var gclAw = getCookie('_gcl_aw'); if (!gclAw) return null; var parts = gclAw.split('.'); return parts.length >= 4 ? parts[3] : null; } // 🔒 Always attempt to set cookies if params exist (even if not passed through nav) ppcUrlCookiePart1(); // ✅ When Marketo form is ready, inject values into correct field names try { MktoForms2.whenReady(function (form) { // Delay slightly in case cookies are still being set setTimeout(function () { const formValues = { 'utm_source__c': mGetCookie('utm_source'), 'utm_medium__c': mGetCookie('utm_medium'), 'utm_campaign__c': mGetCookie('utm_campaign'), 'utm_term__c': mGetCookie('utm_term'), 'utm_content__c': mGetCookie('utm_content'), 'Google_Click_ID__c': getGclid() }; console.log('[Injecting values into Marketo form]', formValues); form.setValues(formValues); }, 250); // Delay just in case async scripts slow cookie creation }); } catch (err) { // If error on Marketo form, try regular fallback ppcUrlCookiePart2(); }