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Paid advertising tips from the PPC experts
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The Averages Illusion – Why Your Account Average Lies to You
A healthy-looking $60K/month account was feeding half its budget to junk conversions. How blended averages lie to you, and the segment that shows the truth.
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Spotlight
Why Your Google Shopping CTR Is Terrible (And It Has Nothing to Do With Your Bids)
Most Google Shopping CTR problems start in the product feed, not your bids. Here’s the framework I use across 3,000+ stores to fix it fast.
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Using the Sales Feedback Loop to Improve B2B PPC Leads
Learn how to improve lead quality in your B2B Google Ads campaigns by using the Sales Feedback Loop.
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Why AI Search Rewards Problem Descriptions, Not Product Descriptions
AI search rewards problem descriptions, not product descriptions. Here’s why feed quality is the most underrated lever in performance marketing.
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Stop Targeting Keywords And Start Targeting Intent
How AI-driven matching quietly made the PPC playbook obsolete and what to do before your accounts fall behind.
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What Running Meta Ads in New York Taught Me About Competitive Local Markets
Five lessons from running Meta Ads in New York: how competitive local markets demand different.
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5 Post-Click Leaks Draining Your PPC Budget
Slow pages, broken redirects, bots and blocked tags quietly drain PPC budgets. See where your paid clicks leak, and run a 5-minute self-check.
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