A healthy-looking $60K/month account was feeding half its budget to junk conversions. How blended averages lie to you, and the segment that shows the truth.
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Why Your Google Shopping CTR Is Terrible (And It Has Nothing to Do With Your Bids)
Most Google Shopping CTR problems start in the product feed, not your bids. Here's the framework I use across 3,000+ stores to fix it fast.
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Using the Sales Feedback Loop to Improve B2B PPC Leads
Learn how to improve lead quality in your B2B Google Ads campaigns by using the Sales Feedback Loop.
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Why AI Search Rewards Problem Descriptions, Not Product Descriptions
AI search rewards problem descriptions, not product descriptions. Here's why feed quality is the most underrated lever in performance marketing.
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Stop Targeting Keywords And Start Targeting Intent
How AI-driven matching quietly made the PPC playbook obsolete and what to do before your accounts fall behind.
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What Running Meta Ads in New York Taught Me About Competitive Local Markets
Five lessons from running Meta Ads in New York: how competitive local markets demand different.
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5 Post-Click Leaks Draining Your PPC Budget
Slow pages, broken redirects, bots and blocked tags quietly drain PPC budgets. See where your paid clicks leak, and run a 5-minute self-check.
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Step-by-Step Guide to ChatGPT Ads
There’s a new way to get in front of millions of people, and most brands haven’t caught on yet. OpenAI’s official advertising platform is now available for businesses to place their ads directly below ChatGPT responses.
Google’s AI Is Only as Good as the Data You Give It
Google's AI is only as good as the data you feed it. Data Strength is how you recover the lost conversion signals that Smart Bidding needs to keep performing.
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Your First Google Ads Account: How to Get Started
I have managed Google Ads accounts spending a few hundred pounds a month and on accounts spending over five million a month. The platform is the same. The maths is the same. And the mistakes beginners make are almost always...
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What Meta’s AI Connectors Change About Running Paid Social
For as long as most of us have run paid social, the work has lived inside Ads Manager. You logged in to check performance, you logged in to make a change, and any AI tool you used sat off to...
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Meta Campaign Structure in Andromeda Era
For years, we built increasingly complex account structures - based on micro planets - to help Meta find the right people. Today, Meta is much better at finding those people than we are. Our job is no longer to build...
