Meet UNDO

We’re a fast-growing, for-profit business tackling the greatest challenge of our time: climate change.

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Our mission

To permanently remove over 1 billion tonnes of CO2 and make carbon removal accessible to all.

Our mission is not just about business, it’s about our planet. We want to create a sustainable future where everyone can play a part in fighting climate change together.

Who We Are

Founded by Jim Mann, UNDO is on a global mission. We use enhanced weathering technology, which kick-starts nature’s own carbon capture process, locking away CO2 permanently.

We’re here to undo the damage done and provide a healthier planet for future generations.

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Our Journey

From humble beginnings to significant milestones - discover the UNDO story:

February 2020

Jim Mann began exploring enhanced rock weathering technology in Scotland.

March 2021

Secured Stripe Climate Partnership to pilot enhanced rock weathering.

December 2021

Spread first 1k tonnes of crushed basalt rock in Scotland.

June 2022

Launched UNDO’s brand.

September 2022

Launched MVP of Newton Data Platform.

December 2022

Puro.earth enhanced rock weathering methodology approved.

February 2023

Nominated for the Earthshot Prize.

March 2023

Became Microsoft’s first enhanced rock weathering supplier.

May 2023

Announced fundraise with Lowercarbon Capital and AENU.

October 2023

Launched partnership with Canadian Wollastonite, beginning large-scale operations in Canada.

November 2023

Inked deal with McLaren, accelerating the scaling of our permanent carbon removal solution.

March 2024

Published our first peer-reviewed paper with Newcastle University demonstrating the significant agricultural benefits of enhanced rock weathering.

2025

Goal of spreading enough silicate rock to permanently lock away 1 million tonnes of CO2.

The People that Deliver Our Mission

UNDO is powered by a dedicated team of industry leaders, world-class scientists and forward thinkers who share a commitment to advancing enhanced rock weathering's climate-saving potential.

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Jim Mann

Chief Executive Officer and Founder

With a background in ecology and scaling businesses, Jim founded UNDO to combat climate change via enhanced rock weathering. His vision is to realise ERW’s potential for relatively low-cost, large-scale carbon removal with a permanence of 100,000+ years. UNDO strives to create durable, high-quality carbon removal credits with added co-benefits.

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Mat Meredith

Chief Technology Officer

With a wealth of experience in both hands-on and senior management roles across all aspects of software engineering and product development, Mat joined the team in 2022 to deliver the technical infrastructure that underpins all our activities at UNDO. From a technology perspective his vision is the development of the platform that will make carbon removal practically deliverable at the gigatonne scale we so critically need.

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Alex Bury

Chief Financial Officer

Alex leads our finance team and is ultimately responsible for budgeting, financial reporting and tax compliance as well as being our principal point of contact for legal matters. Alex spent 8 years at KPMG in London at the start of her career followed by 3 years in a finance role in the tourism industry in New York, before joining UNDO to align her personal passion for sustainability with her work.

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Chris Zair

Partnerships Director

Chris leads UNDO’s route to market through our global network of marketplace partners. With over a decade of experience in building long-lasting commercial partnerships, including at our Founder-company, The Future Forest Company, Chris is focused on building the strong relationships that are already seeing businesses across the globe choose UNDO’s enhanced rock weathering projects to address their carbon footprint.

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Bea Mocci

Head of Carbon

At UNDO, Bea leverages insights to shape carbon products and develop crucial data management for carbon credits. Previously, she founded a conscious consumerism platform, participated in an Entrepreneur Residency, and earned an MSc in Carbon Management from the University of Edinburgh, propelling her into carbon removal and dedicating her career to this cause.

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Dr Rosalie Tostevin

Head of Science

Rosalie holds an MSc in biogeochemistry from the University of Cambridge and a PhD in sedimentary geochemistry from University College London. She has over a decade of subsequent research experience, and before joining UNDO, was a senior lecturer at the University of Cape Town.

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Jo Spindler

Marketing Director

After 10 years in the interior design industry, Jo made the transition into the sustainability sector as UNDO’s Marketing Director overseeing a strategy of growth, education and engagement. Jo leads an exceptional team of in-house marketers and freelance creatives focused on driving global awareness of enhanced rock weathering, bringing UNDO’s climate tech to life and building a community inspired by radical optimism.

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Dr Pat Okita

Chief Scientific Officer

Our Values

While the climate challenge is clear and defined, we stay flexible and agile as we learn how to best tackle it. 

This is not a checkbox exercise: if we achieve all our goals, we set our sights higher and endeavour to move faster.

We embrace tough targets as much as the learnings from when we fall short, coming together and becoming more resilient.

We cherish, protect, and work for all our stakeholders: the team, the customers, the community, the oceans, the soils, the climate.

We come together to connect with nature, collaborate with our community, and deepen the impact of our work.

We balance our purpose with profit so we can ramp up investment to scale and widen our impact.

We root our approach in science and are committed to developing replicable and lasting solutions.

We take on hard conversations, communicate facts, and make clear stances, but always remain open to change.

We put integrity at the heart of all our work and conversations. This means acknowledging where we make mistakes, being open to scrutiny, embracing all learnings, and follow through with action.

We communicate openly and honestly, encouraging a just culture wherein individuals are free to speak up to progress the collective understanding of a previous position taken by the company.

We are leading the way in enhanced weathering with others in CDR, setting a high bar for ourselves and others.

We build a team of extraordinary individuals with diverse perspectives that elevate the whole team.

We trust each other to deliver at a high standard, providing direction not instruction. 

We hold each other accountable through shared objectives, always offering support.

We believe that we have a shot to make the world a better and more liveable place for all and confront challenges with optimism. 

We infuse positivity in our outlooks, goals, and language.

We take our work seriously but not ourselves, never hesitating to find joy, and taking advantage of the opportunities to celebrate even the small successes.

For Businesses

Invest in a liveable future and support your net zero ambitions by purchasing carbon removals.

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For Individuals

Be part of our climate-conscious community and help us lock away 1 billion tonnes of CO2 with a monthly subscription.

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