Is your competition who you think it is, or who your customer thinks it is? 🤨
We recently had April Dunford back on the Attributed Podcast to hear about her powerful "Positioning Jiu-Jitsu" strategy. Here's one of the takeaways (🧵).
#B2BMarketing #Positioning #AprilDunford
The B2B Attribution Platform that gives marketing teams the most complete view of their customer journey anywhere.
Joined May 2019
- Did you know 40-60% of lost B2B deals aren't lost to competitors, but to the buyer simply doing nothing? 🤯 In this clip from our Attributed podcast, Ted McKenna dives into a critical reason why: indecision. (🧵)
- 🎧 New Attributed podcast episode alert! We spoke with @nharhut , author of Using Behavioral Science in Marketing, to learn how behavioral science can give B2B marketers a strategic edge. Stream it now here: open.spotify.com/episode/381fqu…
- We're live on Monday at 2:00 PM CET with @heinizach the founder & chairman of Vivino and host of Raw Startup 🔥 Find out more and sign up here: linkedin.com/company/280979…
- 📣 211 days. That’s how long the average B2B customer journey takes from first touch to closed-won. Our latest 2025 B2B Benchmarks Report reveals just how long the buying process really is. But thats not all… #dreamdatalinkedinadsbenchmarks #b2bads #marketingbechmarksreport

