Ian Blair built a $10M brand in 18 months selling laundry pods.
The brand: @LaundrySauciety
Detergent smells like detergent. Fake florals. Blue liquid. Boring jugs. Nobody cares.
He hired a perfumer instead of a chemist. Named the scents like colognes. Built aesthetic
Chris Anastasi and @NathanAnth0ny started Muscle Nation with a $50 folding table at a fitness expo. Mum's house was the warehouse. Zero outside funding.
Six years later โ $100M+ in revenue, thousands of retail stores, 150+ countries, 17% of the Sports & Diet category. Still
She made a face wash that comes out like frosting on a cake โ and sold the brand for $35 million.
The brand: Whipped. Korean skincare with dessert textures.
Every cleanser competes on the ingredient list. Whipped competed on the look.
Custom nozzle. Pipes cream out in a
Henry Porpora and Milly Goldsmith built a near-million-pound electrolyte brand SULT โ before they even had a product.
Henry quit his job and documented building something.
Milly โ close to a million followers โ became London's "electrolyte girl," asking her audience what they